Plenty to Read about our Thinking Method
At SIT, we believe in constant learning and in spreading our knowledge. That is why our thinking method is taught in dozens of universities globally, why our books have appeared in 14 languages, and our articles in dozens of journals. Browse here, read, enjoy and request more information.
Johnson & Johnson (Ethicon Endo-Surgery, Inc., division) has used a thinking method of systematic inventive thinking to create new organic growth opportunities and efficiencies. The outcomes of fifty facilitated team workshops using this method reflect successful efforts to solve a range of issues: creating new products, improving products, developing new marketing strategies, building brands, creating customer solutions, and improving organizational process. This paper reviews our experience with this approach over a period of four years beginning in July 2002.
Innovation is a crucial source of both organic growth opportunities and efficiencies for companies. It leads to new products, effective strategies, improved processes, and fresh organizational designs. However, innovation is challenging partly because of behaviors and attitudes toward innovation in relation to one’s status in the organization. A facilitated, systematic, team approach to innovation can overcome human behavior challenges and make innovation more predictable.
For thousands of years, innovators have used five simple patterns in their inventions, usually without knowing it. These patterns are now embedded into the products and services you see around you today. Think of them as the DNA of a product or service. This book is about a method of creativity that allows you to harness those patterns and apply them to anything that you want to innovate.
The article shows the need for an unconventional innovation methodology within the field of new product development (NPD). Systematic Inventive Thinking (SIT) is such a method which has been applied successfully in the chemical industry. An overview of the method, together with case studies from the industry, demonstrates the value of this departure from traditional thinking and other, more widespread, innovation methods.