And also (or more importantly):
- Extreme Sport Fan
- Globe Trotter
- Jazz Lover
- Organizational Psychologist
Orly has facilitated a wide range of innovation and communication projects in the banking, beverage, mobile and industrial sectors, working with brands such as Beeline, Carlsberg, Coca-Cola, and Davivienda. She also has undertaken innovation initiatives with leading international advertising networks like McCann, Leo Burnett, Y&R, Publicis, GREY, Lowe, and Saatchi & Saatchi.
Prior to joining SIT, she was a senior strategic planner for BBDO and McCann, and she lectures on Advertising Creativity at several leading universities including the Hebrew University in Jerusalem. She is an aspiring novelist, with fluency in English, Portuguese, Spanish, and Hebrew. She holds an M.Sc in Organizational Psychology from LSE, London.