The conference's theme was: "Business (not) as usual", and Amnon Levav, SIT's Managing Director, was one of ten presenters. Amnon presented and demonstrated SIT's systematic approach to innovation, emphasizing some of the non-intuitive and unconventional aspects of the SIT method. For details on Innotown www.innotown.com, for a few comments on one of the sessions you can read Amnon's post in the SIT blog.