A company's sales force can sometimes be seen as hindering the organization's efforts to become more innovative. But, with the right mindset and capabilities, sales can be a key driver of innovation in a company, since developing innovative selling strategies and techniques is as important as developing new products. Based on our work with dozens of sales organizations, SIT has developed a dynamic, quick-paced and practical training for sales managers. Participants acquire innovation tools, apply them on real life issues and learn from each other during the process. Your sales staff will leave the training energized to try out new approaches, and will have acquired basic skills for coming up with new ideas and leading their people to do the same. To discuss ways of adapting this program to your unique needs please contact nuritc@sitsite.com or your own SIT contact person.