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General |
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New Product Development |
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MarCom and Advertising |
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Problem Solving |
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Org. Innovation |
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| Services: Organizational Innovation |
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It's hard to make an entire organization more creative;
Just consider how hard it is for any one of us, as individuals, to change the way we think.
Organizations, like people, don't change overnight - especially when the change involves such hard work.
But SIT's experience with over 500 companies has taught us that any organization that's
willing to commit itself to doing so, can, over time, create a culture and practice of Creativity.
SIT for Organizational Creativity applies all the SIT tools and principles to your organization's specific business,
team, materials, and issues, and helps your people to do their everyday work - and to undertake
their most important projects - more creatively, and thus more effectively.
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The Problem: How Can an Organization Create a Culture and Practice of Creativity?
Most leaders would agree that in order to thrive, organizations must encourage innovative thinking.
Yet although books and ideas about creativity abound, not many organizations actually implement
and develop serious programs - programs that lead to serious improvement - in creativity.
In truth, although most leaders recognize their pressing need for creative people who can
come up with innovative solutions, few believe either that such skills can be developed through training,
or that an organization as a whole can develop a culture of creativity.
But our work with a wide range of organizations has given us ample evidence that by using specific methods,
every organization, and everyone working within it, can become more innovative.
The Solution: SIT for Organizational Innovation
SIT for Organizational Innovation is for you if you believe that your organization has unrealized
creative potential and you want to do things differently.
SIT's programs in organizational innovation are designed to help people tackle both day-to-day
assignments and special projects in original and creative ways.
Our workshops and training programs involve hands-on work,
using materials and examples from your own field or business.
The Plan: How SIT Works
SIT programs in developing organizational innovation involve two types of modules:
- Ongoing activities, which occur at set intervals (or constantly), and are built into the plans for the changing organization, and
- Interventions, which are "injections" of innovation that may be planned in advance, but are more commonly triggered by a specific event (such as an unexpected change in the marketplace, a manufacturing challenge, or budgetary problems) that calls for a creative solution.
These programs are usually designed by weaving together SIT services in different areas - such
as Problem Solving and New Product Development - with modules created specifically
for each client's innovation program.
At every stage of the program, we adjust our activities according to the organization's needs,
and the progress the participants are making.
Additionally, each stage should have a mixture of top-down and bottom-up modules and activities
in which the main drivers are top management or employees, respectively.
The Results: What You Can Expect
As your organization becomes more innovative, you can expect to see certain changes.
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As a critical mass of people becomes aware of how important creativity is to the organization,
they will both become more creative in their daily work, and will spread the word and encourage
their colleagues.
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People inside the organization will be able to lead innovation efforts and produce tangible results - for instance,
improving products and processes-that can be publicized both internally and externally.
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Employees will become skilled at using the practical tools you need to implement
your innovation objectives.
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Innovation will become a consistent organizational quality, rather than a short-lived effort. Your organization will be able continuously to produce and use creative solutions.
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Of course, neither people nor organizations can be instantly transformed.
But our experience has shown that if an organization is willing to make a real commitment
to enhancing creativity - and dedicates the necessary resources to doing so - and
if the top management is at least somewhat open to the process, the chances are very good
that people will begin to think differently, and that the organization will become significantly more innovative.
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| Bottom Line |
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It's always tough, it's sometimes painful - but it can be done, and it's always worth it.
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| FAQ |
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What is the best way to implement creativity in an organization? |
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Do you provide TTT (Train the Trainers) courses? |
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