Comments on: Viral surprise http://www.sitsite.com/blog/2008/09/viral-surprise/ Thu, 17 May 2012 15:02:28 +0000 http://wordpress.org/?v=2.5.1 By: Jyoti http://www.sitsite.com/blog/2008/09/viral-surprise/#comment-269 Jyoti Thu, 11 Dec 2008 05:56:27 +0000 http://www.sitsite.com/blog/?p=62#comment-269 Quoting from your post : "The usual thought is that the more attractive the offer we advertise, the more customers we’ll get" Though the more attractive the offer, more crowd you ar able to pull. But if the offer is not worth you will lose on them more quickly than you would have enticed them. The popukarity of a product in the market is determined by the number of customers. And number of customers is determined by how much they talk about the product/offer and spread the good word across. This is a fact. Reason why this has come as 'Viral Surprise' is that we never had that insight, we never had that vision earlier. Quoting from your post : “The usual thought is that the more attractive the offer we advertise, the more customers we’ll get”

Though the more attractive the offer, more crowd you ar able to pull. But if the offer is not worth you will lose on them more quickly than you would have enticed them.

The popukarity of a product in the market is determined by the number of customers. And number of customers is determined by how much they talk about the product/offer and spread the good word across. This is a fact.
Reason why this has come as ‘Viral Surprise’ is that we never had that insight, we never had that vision earlier.

]]> By: Fabian Szulanski http://www.sitsite.com/blog/2008/09/viral-surprise/#comment-150 Fabian Szulanski Fri, 12 Sep 2008 15:19:42 +0000 http://www.sitsite.com/blog/?p=62#comment-150 The real story was about a real estate broker. The real story was about a real estate broker.

]]> By: Tamar http://www.sitsite.com/blog/2008/09/viral-surprise/#comment-140 Tamar Sun, 07 Sep 2008 19:01:17 +0000 http://www.sitsite.com/blog/?p=62#comment-140 Fabian, I love your story. I can see the great "happy hour" camapign. every day the rush hour will be spomsored by a brand that enables everybody to hurry home and save time on stopping and paying the toll. Which brands this type of promotion will be most relevant to? from the world of cars? maybe entertainemnet or food (something that waits for you at home), maybe a safety campaign (we save you time so you can drive calmly and not rush home)... what else? Fabian,
I love your story. I can see the great “happy hour” camapign. every day the rush hour will be spomsored by a brand that enables everybody to hurry home and save time on stopping and paying the toll. Which brands this type of promotion will be most relevant to? from the world of cars? maybe entertainemnet or food (something that waits for you at home), maybe a safety campaign (we save you time so you can drive calmly and not rush home)… what else?

]]> By: Fabian Szulanski http://www.sitsite.com/blog/2008/09/viral-surprise/#comment-131 Fabian Szulanski Tue, 02 Sep 2008 19:56:14 +0000 http://www.sitsite.com/blog/?p=62#comment-131 Another story, I guess from Guerrilla Marketing book, is when a company pays toll fares for a couple thousand cars in peak hour. Who would forget that? That action is also a buzz generator. Another story, I guess from Guerrilla Marketing book, is when a company pays toll fares for a couple thousand cars in peak hour.
Who would forget that? That action is also a buzz generator.

]]> By: Dov Tibi http://www.sitsite.com/blog/2008/09/viral-surprise/#comment-129 Dov Tibi Tue, 02 Sep 2008 14:42:02 +0000 http://www.sitsite.com/blog/?p=62#comment-129 A similar effect is experienced every year by my beloved wife Nitsa. Every 1st of February (her birthday) Nitsa is waiting for a surprise party … and the surprise is really big because I never do it. dov A similar effect is experienced every year by my beloved wife Nitsa. Every 1st of February (her birthday) Nitsa is waiting for a surprise party … and the surprise is really big because I never do it.
dov

]]> By: Keren Dahan http://www.sitsite.com/blog/2008/09/viral-surprise/#comment-128 Keren Dahan Tue, 02 Sep 2008 11:40:16 +0000 http://www.sitsite.com/blog/?p=62#comment-128 Beautiful. Another angle of this story is a reminder of the "Weber-Phechner law" a psychophysical law that claims we perceive an offer only when it is well distinguished from the basic one. When we would like someone to notice a difference in quantity or size, we should make sure that the delta change (added or removed quantity) is at least 20% (Rule of thumb. It varies between perceived sight, weight, sound etc.) of the basis quantity. In your story Roni, these smart people made a 100% change in relation to what was expected (2hr instead of 1hr) that of course lead to a real surprise! Beautiful. Another angle of this story is a reminder of the “Weber-Phechner law” a psychophysical law that claims we perceive an offer only when it is well distinguished from the basic one. When we would like someone to notice a difference in quantity or size, we should make sure that the delta change (added or removed quantity) is at least 20% (Rule of thumb. It varies between perceived sight, weight, sound etc.) of the basis quantity. In your story Roni, these smart people made a 100% change in relation to what was expected (2hr instead of 1hr) that of course lead to a real surprise!

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