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	<title>Comments on: On accidents and business cards</title>
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	<link>http://www.sitsite.com/blog/2008/10/on-accidents-and-business-cards/</link>
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	<pubDate>Thu, 17 May 2012 15:08:58 +0000</pubDate>
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		<title>By: David Priddy</title>
		<link>http://www.sitsite.com/blog/2008/10/on-accidents-and-business-cards/#comment-245</link>
		<dc:creator>David Priddy</dc:creator>
		<pubDate>Sun, 30 Nov 2008 07:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitsite.com/blog/?p=92#comment-245</guid>
		<description>Hello May,

I read your article with great interest.  Two years ago we applied the multiply tool to our business card and turned one card into two.  By adding a simple fold and perferation across to top of the fold we were able to turn a single card into two.  Once a prospect is given one of our cards and they take it away, if they are asked for similar services provided by us they can tear the card in two and still retain the contact information and effectively pass our details onto a new prospect.  We have applied this principle (concept) to a number of our clients and provided two-in-one cards which have had amazing feedback and utilisation.  We've turned a single card into a powerful referal tool for ourselves and clients.</description>
		<content:encoded><![CDATA[<p>Hello May,</p>
<p>I read your article with great interest.  Two years ago we applied the multiply tool to our business card and turned one card into two.  By adding a simple fold and perferation across to top of the fold we were able to turn a single card into two.  Once a prospect is given one of our cards and they take it away, if they are asked for similar services provided by us they can tear the card in two and still retain the contact information and effectively pass our details onto a new prospect.  We have applied this principle (concept) to a number of our clients and provided two-in-one cards which have had amazing feedback and utilisation.  We&#8217;ve turned a single card into a powerful referal tool for ourselves and clients.</p>
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		<title>By: Fabian Szulanski</title>
		<link>http://www.sitsite.com/blog/2008/10/on-accidents-and-business-cards/#comment-168</link>
		<dc:creator>Fabian Szulanski</dc:creator>
		<pubDate>Wed, 15 Oct 2008 15:19:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitsite.com/blog/?p=92#comment-168</guid>
		<description>Even the no-card accident, or an innovative card, could be considered as "conversation triggers", also known as social objects. And this concept is extendable to thousands of products/services/experiences.</description>
		<content:encoded><![CDATA[<p>Even the no-card accident, or an innovative card, could be considered as &#8220;conversation triggers&#8221;, also known as social objects. And this concept is extendable to thousands of products/services/experiences.</p>
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		<title>By: Amnon Levav</title>
		<link>http://www.sitsite.com/blog/2008/10/on-accidents-and-business-cards/#comment-167</link>
		<dc:creator>Amnon Levav</dc:creator>
		<pubDate>Tue, 14 Oct 2008 21:29:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.sitsite.com/blog/?p=92#comment-167</guid>
		<description>Cool. What about no-cards-at-all accident (happend to me several times that i forgot them. there could probably be som ebenefits to it, one of them being of course that you will be remembered as the (idiot?) guy who didnt have a card. but it can also lead to other ideas such as what would you give out if you didnt have a card.</description>
		<content:encoded><![CDATA[<p>Cool. What about no-cards-at-all accident (happend to me several times that i forgot them. there could probably be som ebenefits to it, one of them being of course that you will be remembered as the (idiot?) guy who didnt have a card. but it can also lead to other ideas such as what would you give out if you didnt have a card.</p>
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