As part of what may be called our daily “routine” we find ourselves leading innovation processes with various companies all over the world - from Cincinnati to Melbourne, from Tokyo to Stockholm, and from La Pas to Moscow.
These innovation processes are usually very intense, and leave little time for anything other than work. But those of us who like photography take advantage of those few free moments for exercising our hobby. In our SITE SEEING posts we want to share with you some of the photographs we took, and some of the stories behind them.
The photos in this album have been taken in Leeds, UK during a weeklong New Product Development process with Unilever. The high profile of the brand, coupled with other unique aspects of the process, made it a very interesting project. We were lucky to work with a group of talented and friendly people, that were kind enough to show us around Leeds despite the intensity of the project.
As we reached the final phases of the project we realized that although the participants were very passionate about some of the ideas, there was no agreement around which ideas we should be passionate about… So, before the formal rating of the ideas, we decided to use a tool called “Articulating the WOW”.
