Watch a short talk between Amnon Levav, SIT’s managing director, and Alexander Haig.
The show was televised on CNBC, Fox Business News, and local stations nationwide.
Monthly Archive for January, 2009
January 21, 2009
What should companies do in order to become more innovative?
January 12, 2009
Developing new promises in a downturn
In SIT, we say that the term NPD stands for New Promise Development, in addition to its more ordinary meaning New Product Development.
We explain that when our customers want us to innovate and bring them something new and exciting, this doesn’t necessarily have to be a product. It could be a new promise, new usages or new packaging for an existing product. A classic example comes from Orbit: Remember when chewing a gum was something you did just to freshen your breathe? Orbit reinvented the chewing gum category by promoting the anti decay benefit of its chewing gum.
We believe that developing new promises is always a great way to innovate, but in a time of recession we may need new promises even more.
January 6, 2009
Innovation’s role in a sustainable future
Recently I had the great privilege of hearing Michael Braungart’s keynote speech on “cradle to cradle” at the Green Industrial Design conference in Holon, Israel. “Cradle to cradle” is a revolutionary approach to sustainable development, co-developed with William McDonough and published in their book of the same name (2002). I’m a big fan.
This philosophy radically challenges “over-population” as the root to all the current environmental problems. Its newness is in the concept that if we redesign the way we make things – transitioning from the current system of “cradle to grave” into a new cyclic system of “cradle to cradle” – then it wouldn’t matter how much we consume. That way, we can continue to consume, but after the products’ usage has ended, if designed correctly, they can become raw materials for future products.
Some call this a new industrial revolution. Only this time, doing it the right way.
Continue reading ‘Innovation’s role in a sustainable future’
