Comments on: Boosting Advertisers’ Creativity: Going Back to the Brief! http://www.sitsite.com/blog/2009/05/boosting-advertisers-creativity-going-back-to-the-brief/ Fri, 10 Feb 2012 15:31:21 +0000 http://wordpress.org/?v=2.5.1 By: Fabian Szulanski http://www.sitsite.com/blog/2009/05/boosting-advertisers-creativity-going-back-to-the-brief/#comment-385 Fabian Szulanski Tue, 12 May 2009 16:18:21 +0000 http://www.sitsite.com/blog/?p=164#comment-385 Oi Orly, Another good tool for enriching objective formulation could also involve showing a "success story" , either in a written scenario format, or a storyboard, or even as PPT or animation. How about that? Cheers! Fabian Oi Orly,
Another good tool for enriching objective formulation could also involve showing a “success story” , either in a written scenario format, or a storyboard, or even as PPT or animation.
How about that?
Cheers!
Fabian

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