Monthly Archive for September, 2009

In a Squeeze? Think Your Way Out

The following story shows how Inventive Thinking can help us to negotiate and get out of tricky situations.

A few years ago I took a ride to an SIT workshop with one of my colleagues (he was driving). On the way, we stopped to drop off his computer that needed fixing. We parked near the entrance of the shop and started marching towards the entrance.

“I wouldn’t park there if I were you,” said the doorman, “you’re likely to get parked in”. We were in a hurry, so we answered, ‘It’ll be OK,’ even though we had a nagging suspicion that it wouldn’t be. Anyway, when we came out of the building, our suspicions were confirmed - a truck had parked us in, and the driver was very busy unloading.

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SIT, Burger King and the Take-Away

Sales data can tell you some things about what customers think of your product, as can focus groups and customer surveys.  But how do you really gauge how just deeply your customers care about you? Burger King’s answer was to take that product away.

In a recent stunt (a curious fusion of market research and marketing) Burger King made one of their US branches a “Whopper Free Zone”.  Using hidden cameras, they simply recorded the reactions of their customers upon being told “Sorry, we no longer serve Whoppers.” As the clip illustrates, the contorted disbelieving faces tell more of a story than answers on a survey every could. The stunt was aptly named the “Whopper Freak-out!”  So, what we have is an innovative market research approach, using, you’ve guessed it: the Subtraction tool.



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License to Invent

Everywhere in the world, and especially in countries that are still not fully computerized, the law enforcement authorities are faced with huge problems regarding unpaid fines, and this is especially true for parking fines. Do you pay your parking fines? You don’t have to answer that… let’s continue with the story.

Because of this problem, the law enforcement authorities have devised an excellent way to force us to pay our dues immediately - they simply tow the car away. However, towing is a clumsy and expensive process.

I once heard a novel solution to this problem from the city of Kiev, in the Ukraine.  It appears to have been taken right out of the school of Systematic Inventive Thinking.

What do the authorities there do when they come across an illegally parked car? They simply remove the license plates from the offending vehicle and take them to the depot.

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Innovative Aunt-ing

A big part of my life over the past three years has been dedicated to my role as an aunt. I can proudly say that after gaining hours and hours of “Rani (my nephew’s name) time,” I am a certified (some would say “certifiable”) aunt.

I do enjoy spending time with my nephew, but the little fella sure knows how to keep me, and mostly his parents, on our toes.

I want to share with you an incident that I am sure all of you who have kids, are related to kids or watched over kids, are familiar with. Bear with me through the description of the incident because, at the end, I would love to hear about your experiences as well.

During a game at a play date last week, Rani banged his head against a window and started crying. You know, that type of crying that makes even the iciest of hearts melt. I ran to him, breaking the 2.5-meter world record, took him in my arms, and rocked him against me while murmuring the most ridiculously ineffective things such as “shush now, don’t cry, the pain will go away soon” or futilely getting him to look at the new crayons on the table. While his sobbing continued as strongly, I was thinking to myself that I have to do better – and different – if I want this to work - which led me to the SIT inventive problem solving approach.

I reminded myself that one of the characteristics of inventive problem solving is that the problem is the solution. This led me to the realization that my salvation will not come from bizarre traditional sentences such as “the pain will go away by your wedding day” or external resources like the crayons on the table. Rather, I need to focus my attention on my crying nephew in order to come up with an inventive solution.

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