Comments on: Sustainable innovation. How far should we go?

By: Shachaf Snir

Shachaf Snir — Wed, 20 Jan 2010 17:12:25 +0000

I think that the phrase “sweet spot” might be a bit confusing. I see it more as a “sweet area” than a specific “spot” (see diagram above). The NFS principle can narrow the area we should explore, but not define the exact spot. In the area identified, we will find products that are closer to “Far”, or products that are closer to “Near” – we will need to analyze and choose between them. From that perspective, I see the NFS as a principle that can support decision making, but it cannot replace it.

By: Karen Shemer

Karen Shemer — Tue, 19 Jan 2010 09:27:03 +0000

I love reading interesting posts!
The NFS tool is also a good mapping tool helping companies analyze where most of their ideas are placed on the 3 circles, and evaluate how innovative they are and what kind of innovationg they tend to seek.

By: Sharon

Sharon — Tue, 19 Jan 2010 09:25:39 +0000

What intrigues me about the NSF is how large is this near-far zone? If the zone is too narrow, the new ideas are too close to the previous product.
On the other hand, if the zone is too large, the product might be too innovative and not effective. How do you find the exact spot of the sweet spot in the near far principle?

Thanks,
Sharone

By: Anna Deters

Anna Deters — Sat, 16 Jan 2010 17:41:55 +0000

An interesting post - your examples helped me gain some insight into the NFS principle. Thanks!