I decided it was high time I got on the LinkedIn boat. I had a vague memory of opening an account, once upon a time. (Alright, I’ll admit it. Maybe I was trying to spy on someone. But we all do that. Isn’t that the point?) So, just to be sure, I went on to the website and searched for myself. I did not appear. Not terribly surprising news so far. Fresh out of maternity leave, I’m well aware of my memory not being as sharp as it once was.
No worries though. I filled out the form, clicked “join now”, and waited to become one of the 60 million professionals. LinkedIn was quick to inform me in bold writing “Unable to add robyn@sitsite.com. Email address is associated with another LinkedIn account.” Voila! I exist!
While it’s quite possible that when searching for myself I misspelled my own name, I chose to ignore this option and instead, found it humorous that there were parallel worlds in which one of them I existed, while in the other I did not. It got me thinking - why should LinkedIn do this? What’s in it for them?
The first thing that came to mind was “Limit Rather than Delete”, a possible spinoff of the SIT principle “Limit Rather than Dilute” in which we implement ideas in a limited version rather than diluting them due to constraints. But more on that another time.
Continue reading ‘To be or not to be?’
Posted in Ideation and
Insights categories |
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It’s a sad but true fact that battles and wars stretch man’s creativity to the limit.
The Nazi steel industry needed about 8 tons of water to produce one ton of steel.
Most of the water was taken from three artificial lakes that were created by massive dams. The allies knew that by demolishing these dams they could create a bottleneck in the Nazis’ war machine.
But the dams were massive structures (one was 40 meters wide at the base, 8 at the top, and 50 meters high). A 30-ton bomb would be needed to create significant damage to the dams.
Unless…
Continue reading ‘Creative thinking in times of war: a part of Military Basic Training?!’
Posted in Creativity and
Problem Solving categories |
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What do you get when you mix systematic inventive thinking, a funky digital 
interface and a little party fun? You get the PIG - Party Idea Generator - SIT’s first ever iPhone app. Eight months in the making, PIG is the “baby” of SIT’s Futures, the team responsible for extending SIT’s know-how into exciting new areas, in collaboration with developer Vevent. 
The PIG developed from the idea of finding a way to use SIT’s thinking methodology to apply innovation to everyday tasks. This new application helps users unleash their imagination and generate original ideas for their next party.
Using a series of fun triggers based on the Subtraction and Multiplication tools, PIG users can “invent” with everyday party items (e.g. Guests, Drinks, Music), transforming them into wild and wacky themes and activities for their party.
Continue reading ‘“99c? I’m investing in a million” - Marren Buffet, on SIT’s new iPhone app’
Posted in Creativity and
Ideation categories |
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