Monthly Archive for March, 2010

The Hard Story of the Soft Cylinders

A story based on a true case

The last day of September began just like any other day in the hi-tech factory up in the green mountains of the Gallillee.

Itai, head of the final quality control process, made sure that the testing system was properly adjusted. He checked the temperature guage of the huge cooling cell in which the unit had been tested overnight, and nodded to himself satisfactorily - everything was ready for the final testing procedure, the last stage before shipping the product to the customer.


One click on the red button, and the checking process began.

It took only a few seconds for Itai to realize that something was wrong. The rotating sound of the pistons didn’t sound quite right. Instead of a rythmic ticking, he could hear a screeching sound every now and then. Even before he had the chance to decide what to do about it, the system came to a screeching halt and the words “FAIL” flickered in bold red letters across the test screen.

An hour later a similar malfunction occurred in another system… Pandora’s box had been opened!

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Creativity Templates: Stealing with Soul or Clever Archeology?

Browsing thru Posterous, the brainchild of Sachin Agarwal and Garry Tan, included in Creativity-online’s annual list of the most influential and inspiring creative personalities of the last year, aka The 2010 Creativity 50, I came across a quotation by Jim Jarmusch, one that enjoys being an eternal carry-over between blogs and sites.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, painting, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and your theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery-celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ‘It’s not where you take things from – it’s where you take them to’.”

A recommendation often heard in advertising classes and or seen in books on advertising creativity: Read the old annuals, study the old ads, dismount the award-winners, look at tourism catalogs, and read everything in sight. And so on.

Continue reading ‘Creativity Templates: Stealing with Soul or Clever Archeology?’

Killing a joke softly with SIT (with apologies to Shirley Bassey)

     When I started writing for this blog one of my goals was to show that SIT principles are universal and can actually be found everywhere - in brilliant solutions to problems of all kinds, in stories, movies, scientific theories and in…


jokes.

Humor and creativity go hand in hand, so it stands to reason that we’ll find SIT principles in jokes (the good ones, at least).

Many people believe that analyzing jokes actually kills them, so if you’re one of those, I’m about to kill one for you…

I’d like to thank Don Young for sending in this story a few years back.

So here it is:

A wealthy man decided to go on a safari in Africa. He takes his faithful pet dog along for company. One day the dog starts chasing butterflies, and before long he discovers that he’s lost. So, wandering about he notices a leopard heading rapidly in his direction with the obvious intention of having lunch.

Continue reading ‘Killing a joke softly with SIT (with apologies to Shirley Bassey)’