Attribute Dependency: An Inventive Thinking Tool You Can Depend On

Join us for a free Inventive Thinking webinar on Wednesday, June 9, 2010 9:00 AM - 10:00 AM EDT.

Space is limited.

Register now by clicking here

For those who know SIT
For those who don’t

For those who joined our previous webinar
For those who couldn’t make it

For those who are bosses
For those who have bosses

For those who have participated in SIT workshops
For those who haven’t

For those who deal with products
For those who deal with services

For those who think alone
For those who think together

For those who admire symmetry
For those who wish to break it

For innovation in your job
For innovation in your home

For you, for your friends, for your colleagues – for everyone!

Inspired by SIT’s Attribute Dependency tool and Coca Cola TV commercial


Part 2 of our Inventive Thinking series looks at Attribute Dependency - one of SIT’s most powerful and misunderstood innovation templates.  At its heart, the Attribute Dependency tool is about breaking the symmetrical thinking patterns that can block new thinking.

In the webinar we’ll show how you can use Attribute Dependency to create new products and develop new promises on demand.

This webinar is free. Duration: Approx. 1 hour.

The webinar will be conducted by Tamar Alterman and Nurit Cohen from SIT.

About Tamar Alterman

Tamar is an account manager and facilitator at SIT, with an emphasis on New Product Development, Implementation Strategy and Marketing Communications. Tamar studied for two Masters’ Degrees at the Hebrew University in Jerusalem in both Cognitive and Social Psychology.

About Nurit Cohen

Nurit is a senior facilitator of SIT workshops for Strategy and New Product Development.  Nurit’s years of experience running innovation projects for Johnson & , Kimberly Clark, Bayer, Pearson Publishing, and many others have made her a specialist in new product implementation and in working with sales forces.  Nurit taught SIT to MBA students at the Ben Gurion University in Israel. She holds an MBA with special focus in Marketing and Organizational Behavior as well as a BA in Business Administration, Anthropology and Sociology, all from the Hebrew University.

 

Register now by clicking here

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