Comments on: Dew-mocratic Innovation http://www.sitsite.com/blog/2010/05/dew-mocratic-innovation/ Fri, 10 Feb 2012 13:56:15 +0000 http://wordpress.org/?v=2.5.1 By: Grant http://www.sitsite.com/blog/2010/05/dew-mocratic-innovation/#comment-865 Grant Wed, 09 Jun 2010 13:15:17 +0000 http://www.sitsite.com/blog/?p=271#comment-865 Chris, thanks for the comment. I checked out the "I am Canadian" campaign - clearly Molson were ahead of their time. Especially like William Shatner's rant - also rare example of powerpoints being used to great effect. Chris, thanks for the comment. I checked out the “I am Canadian” campaign - clearly Molson were ahead of their time. Especially like William Shatner’s rant - also rare example of powerpoints being used to great effect.

]]> By: Chris Rath http://www.sitsite.com/blog/2010/05/dew-mocratic-innovation/#comment-833 Chris Rath Fri, 28 May 2010 13:08:42 +0000 http://www.sitsite.com/blog/?p=271#comment-833 Grant -- reminds me of a similar approach used by another beverage company -- Molson Canada. Around 2000, they created the I AM CANADIAN advertising series for Molson Canadian Beer which won notice for a couple of things. It not only skillfully positioned the differences between Canada and the USA but, as the campaign proceeded, they were one of the first to allow its consumers to create their own "rants". The recent Vancouver winter olympics, I believe, leveraged this under-current as well. By all accounts, they received significant support and interaction. (If you do I AM CANADIAN search you will find some past references) Grant — reminds me of a similar approach used by another beverage company — Molson Canada.

Around 2000, they created the I AM CANADIAN advertising series for Molson Canadian Beer which won notice for a couple of things. It not only skillfully positioned the differences between Canada and the USA but, as the campaign proceeded, they were one of the first to allow its consumers to create their own “rants”. The recent Vancouver winter olympics, I believe, leveraged this under-current as well. By all accounts, they received significant support and interaction. (If you do I AM CANADIAN search you will find some past references)

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