Monthly Archive for June, 2010

Going Up in the World: Innovation for the Vertically Challenged

Manipulating one’s height is nothing new.  For example, in Lewis Caroll’s Wonderland you could grow taller, simply by eating a small cake with the words `EAT ME’ marked in currants.  High heels and platforms have been the fashion world’s way of offering us a little elevation. But what about a solution that gives extra height just when you need it?

This is something Adi Marom - a good friend of mine, an artist and a designer from the Interactive Telecommunications Program at the Tisch School of the Arts in NYU - has been busy working on.   

Inspired by her own personal experience as the shortest kid in class (which at a young age really means the shortest kid in the world), Adi has explored the possibility of making height an interactive variable that can be modified in real-time, in order to reshape interactions between people. 

The result: a project entitled SHORT ++ featuring a pair of mechanical/robotic lift shoes, activated by an iPhone app.  In her promo video (using Randy Newman’s ‘Short People’ track), Adi demonstrates a variety of daily situations where being able to make yourself taller can come in very handy: from the convenience of reaching the top shelf in your kitchen, to the confidence boost of being able to look a 6ft 3 guy on the side-walk directly in the eye.  What makes Adi’s invention robotic shoes unique, is that at the press of a touch screen you’re brought gently back to earth again.   So, thanks to SHORT ++, being short may soon be just a state of mind.

SHORT++ from Adi Marom on Vimeo.

Innovation for Job Hunters: how using “Closed World” can give your CV an edge

People writing CV’s look for all sorts of gimmicks and ideas to differentiate themselves from the crowd.

Many of these gimmicks don’t usually help in the long run, and in many cases they damage the chances of those who created them.

As in many other cases, to be effective the idea needs to be within the boundaries of the “Closed World” of the problem.

So when thinking about how to impress their future employers people need to think about ideas that are related to them, their employers and the job they’re after.

Recently I came across such an idea, and will present it as part of a fictive CV that was sent to the company, ABC Advertising, in 2010.

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