If a tree falls in a forest and there’s no one there to hear it, does it make a sound?”
This well-known phrase becomes very relevant when we talk about the results of an innovation process in a company. I would like to tell you about an SIT - Systematic Inventive Thinking workshop which had great results but failed the implementation test.
In 1996, SIT conducted a project with a company called Vitco Detergents. At the time, Vitco had a small selection of products, including a perfumed laundry detergent. The purpose of the project was to expand their product line. A project of this sort is called in the SIT language NPD - New Product / Promise Development - in which the target is to expand the company’s product offering.
The inventive thinking tool that yielded the most interesting idea was the SIT Subtraction tool.
Continue reading ‘When innovation isn’t implemented, is it still innovation?’














