It is the begining of wintertime in the northern hemisphere. What better way to prepare for winter than to get ready for all the viruses that come with it? Today’s case study is about one of Israel’s largest HMO’s (Health Maintenance Organization) and its struggle to reduce the use of antibiotics amongst its virus-stricken patients.
Author Archive for Gil Kidron
December 8, 2010
Gesundheit!
September 26, 2010
When innovation isn’t implemented, is it still innovation?
If a tree falls in a forest and there’s no one there to hear it, does it make a sound?”
This well-known phrase becomes very relevant when we talk about the results of an innovation process in a company. I would like to tell you about an SIT - Systematic Inventive Thinking workshop which had great results but failed the implementation test.
In 1996, SIT conducted a project with a company called Vitco Detergents. At the time, Vitco had a small selection of products, including a perfumed laundry detergent. The purpose of the project was to expand their product line. A project of this sort is called in the SIT language NPD - New Product / Promise Development - in which the target is to expand the company’s product offering.
The inventive thinking tool that yielded the most interesting idea was the SIT Subtraction tool.
Continue reading ‘When innovation isn’t implemented, is it still innovation?’
July 22, 2008
…and everything is honky dory
Have you ever seen a policeman giving a ticket to someone honking their car horn in a no-honking zone or at 2 am? In all of my 37 years I have seen (and gotten) speeding, parking, j-walking (etc.) tickets switching hands from the policeman’s to the felon’s. Not once have I seen a driver getting a ticket for miss-honking.
©iStockphoto.com/divanir4a
Now, this is, my friends - a problem. Not a “challenge”, not an “issue” and certainly not an “opportunity” but one big, annoying problem.
Continue reading ‘…and everything is honky dory’
