Browsing thru Posterous, the brainchild of Sachin Agarwal and Garry Tan, included in Creativity-online’s annual list of the most influential and inspiring creative personalities of the last year, aka The 2010 Creativity 50, I came across a quotation by Jim Jarmusch, one that enjoys being an eternal carry-over between blogs and sites.
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, painting, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and your theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery-celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ‘It’s not where you take things from – it’s where you take them to’.”
A recommendation often heard in advertising classes and or seen in books on advertising creativity: Read the old annuals, study the old ads, dismount the award-winners, look at tourism catalogs, and read everything in sight. And so on.
Haluk Mesci - BS, MBA Middle East Technical University, Dept of Management.
Worked in advertising as a creative (copy) between Sept. 1973 - August 2004.
Since 1978, established, built and sold advertising agencies: Birleşik Reklamcılar, Markom (to Leo Burnett), KLAN (to EURO RSCG). Currently co-founder of Mahi Mahi Markalaştırma Hizmetleri. Mahi provides creative consultancy and services for all phases of the brand building process.
Served for years on the Board of Turkish Association of Advertising Agencies as member, secretary general, VP, President. Initiated Turkish Foundation of Advertising.
Lectured advertising and copywriting courses in Anadolu University, Middle East Technical University, Istanbul Bilgi University, Adschool Istanbul. Created and directed with two ad-veterans ‘a real-time, on-site advertising agency simuation’ an advertising practicum in Bilgi for the last three years.
Currently lecturing Creativity, Principles of Advertising, Copywriting in Izmir University of Economics.
Translated numerous Advertising relaterd titles into Turkish, including: "Advertising Man" (a novel by Jack Dillon), "DAGMAR – Defined Advertising Goals for Measured Advertising Results", "Accountable Advertising" (by Simon Broadbent), "A Big Life - In Advertising" (by Mary Wells Lawrence), Madison Avenue & Vine Street, "Confessions of an Adman" (David Ogilvy), "How Advertising Works" (Colin McDonald). Currently working on SIT's "Cracking the Ad Code".
One of the three founders of Think4Better, the SIT associate in Turkey.