Author Archive for Haluk Mesci

Thinking outside the box, to the max: Thinking without the box!

It is really hard to come by a commercial that is not only creative but also deals with an act of true innovation.

Hats off to Puma and its design agency Fuseproject and ad agency Droga5 for their ‘Clever Little Bag’ film explaining how innovation changed Puma shoeboxes to reduce paper waste!

See for yourself and enjoy a 1 minute 25 second course in innovation and corporate citiizenship!

It’s good to see that innovation can do a significant lot for a much better world.

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Creativity Templates: Stealing with Soul or Clever Archeology?

Browsing thru Posterous, the brainchild of Sachin Agarwal and Garry Tan, included in Creativity-online’s annual list of the most influential and inspiring creative personalities of the last year, aka The 2010 Creativity 50, I came across a quotation by Jim Jarmusch, one that enjoys being an eternal carry-over between blogs and sites.

“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, painting, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and your theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery-celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: ‘It’s not where you take things from – it’s where you take them to’.”

A recommendation often heard in advertising classes and or seen in books on advertising creativity: Read the old annuals, study the old ads, dismount the award-winners, look at tourism catalogs, and read everything in sight. And so on.

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