Author Archive for Michal Naishtein

Going Up in the World: Innovation for the Vertically Challenged

Manipulating one’s height is nothing new.  For example, in Lewis Caroll’s Wonderland you could grow taller, simply by eating a small cake with the words `EAT ME’ marked in currants.  High heels and platforms have been the fashion world’s way of offering us a little elevation. But what about a solution that gives extra height just when you need it?

This is something Adi Marom - a good friend of mine, an artist and a designer from the Interactive Telecommunications Program at the Tisch School of the Arts in NYU - has been busy working on.   

Inspired by her own personal experience as the shortest kid in class (which at a young age really means the shortest kid in the world), Adi has explored the possibility of making height an interactive variable that can be modified in real-time, in order to reshape interactions between people. 

The result: a project entitled SHORT ++ featuring a pair of mechanical/robotic lift shoes, activated by an iPhone app.  In her promo video (using Randy Newman’s ‘Short People’ track), Adi demonstrates a variety of daily situations where being able to make yourself taller can come in very handy: from the convenience of reaching the top shelf in your kitchen, to the confidence boost of being able to look a 6ft 3 guy on the side-walk directly in the eye.  What makes Adi’s invention robotic shoes unique, is that at the press of a touch screen you’re brought gently back to earth again.   So, thanks to SHORT ++, being short may soon be just a state of mind.

SHORT++ from Adi Marom on Vimeo.

Attribute Dependency: An Inventive Thinking Tool You Can Depend On

Join us for a free Inventive Thinking webinar on Wednesday, June 9, 2010 9:00 AM - 10:00 AM EDT.

Space is limited.

Register now by clicking here

For those who know SIT
For those who don’t

For those who joined our previous webinar
For those who couldn’t make it

For those who are bosses
For those who have bosses

For those who have participated in SIT workshops
For those who haven’t

For those who deal with products
For those who deal with services

For those who think alone
For those who think together

For those who admire symmetry
For those who wish to break it

For innovation in your job
For innovation in your home

For you, for your friends, for your colleagues – for everyone!

Inspired by SIT’s Attribute Dependency tool and Coca Cola TV commercial


Part 2 of our Inventive Thinking series looks at Attribute Dependency - one of SIT’s most powerful and misunderstood innovation templates.  At its heart, the Attribute Dependency tool is about breaking the symmetrical thinking patterns that can block new thinking.

Continue reading ‘Attribute Dependency: An Inventive Thinking Tool You Can Depend On’

Using digital technology to tell a century old story of a life

“Shipping Out” is a documentary using new media and online technology to tell the real-life story of Rafael Aboulafia. Born in Palestine in 1893, Abulafia volunteered to serve in the British Army in World War One, hoping to help the British Empire conquer his homeland from the Ottomans whom he saw as a cruel enemy.  But war had other plans for him. In April 1915 he shipped out of Alexandria to fight in Turkey in the Galipoli Campaign, one of history’s bloodiest battles. It was then, that he started keeping a diary. “Shipping Out” brings these events back to life, after exactly 95 years, as an interactive, digital, daily updated, blog experience.

The project’s creators, Roni Aboulafia and Shiri Perciger-Cohen, describe “Shipping Out” as an innovative experiment in memory, preservation and, no less important, an experiment in anachronistic media.

Continue reading ‘Using digital technology to tell a century old story of a life’

The “wear about” of marketing innovation

Sometimes it’s worth breaking your usual habits. This is a recurring message that we at SIT share. We decided to take our own advice, and make an exception to one of our (infamous) customs – we proactively set out to advertise our services. Our saving grace was that, at least, we wouldn’t do it in a conventional manner.

We recruited Eliyahu, a young MBA student, who has found an interesting way to make a living: Eliyahu promotes advertising campaigns on his shirt. While seemingly a familiar concept (after all, don’t most of our shirts have company logos and advertising messages on them?), Eliyahu took this banal idea and gave it a twist: You can literally buy the shirt for his back. For a fee, Eliyahu sells a “day” in his calendar on which he’ll wear a shirt sent to him by the procurer of his services. Eliyahu films himself wearing the shirt and then uploads the video to youtube along with a post about the brand/event/message in his blog, Twitter, and Facebook. There is already a hype around his t-shirt campaigns, and his follower base keeps growing.

Theoretically, Eliyahu’s advertising idea is perfect for small companies with tight budgets. But there is actually a hidden opportunity for larger companies as well, especially if they spread “Eliyahu’s” word to the masses. Think of the impact if an established Fortune 500 company would hire Eliyahu’s services, rather than the corner falafel store or Joe’s Printing Services (no offense intended). This has the Continue reading ‘The “wear about” of marketing innovation’

“99c? I’m investing in a million” - Marren Buffet, on SIT’s new iPhone app

What do you get when you mix systematic inventive thinking, a funky digital interface and a little party fun? You get the PIG - Party Idea Generator - SIT’s first ever iPhone app. Eight months in the making, PIG is the “baby” of SIT’s Futures, the team responsible for extending SIT’s know-how into exciting new areas, in collaboration with developer Vevent.

The PIG developed from the idea of finding a way to use SIT’s thinking methodology to apply innovation to everyday tasks. This new application helps users unleash their imagination and generate original ideas for their next party.

Using a series of fun triggers based on the Subtraction and Multiplication tools, PIG users can “invent” with everyday party items (e.g. Guests, Drinks, Music), transforming them into wild and wacky themes and activities for their party.

Continue reading ‘“99c? I’m investing in a million” - Marren Buffet, on SIT’s new iPhone app’

SIT goes webinar: “Houston, we have an opportunity!”

Join us for a free Inventive Thinking webinar on Tue, Dec 1, 2009 9:00 AM - 10:00 AM EST.

This one-hour, free webinar introduces you to the concept of “cognitive fixedness”, a major barrier to innovative thinking. We’ll delve into one specific type of fixedness and learn how to overcome it using Task Unification, one of SIT’s innovation tools.

Task Unification offers a new way of observing surroundings, identifying resources and using them creatively.

This webinar mixes hands-on practice and fascinating examples from the world of product innovation, MarCom and problem solving.  At the end of this webinar, you’ll find it easier to view challenges as golden opportunities.

The webinar will be conducted by Shlomit Tassa. Shlomit manages SIT Western Europe Operations, which includes some of SIT’s most strategic clients, such as Bayer, Nestlé, Shell, and Unilever. Additionally, she leads SIT’s Sustainability expertise, working with corporate clients that choose to become greener. Shlomit holds masters degrees in Computer Science and Product Design, and before joining SIT, worked in high-tech companies in Israel and in the US, and later as an independent usability consultant.

Register now by clicking here

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

SIT is proud to announce the launching of its latest book - Cracking the Ad Code

Through the use of over 100 advertisement examples and numerous case studies, Cracking the Ad Code provides you with practical tools for quick production of creative ideas in marketing communications.

The book includes a mixture of systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work.

Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood.

Books can be purchased online through the Cambridge or Amazon websites.

Why didn’t Edison fix his gate?

Watch this video and find out