Author Archive for Michal Naishtein

“99c? I’m investing in a million” - Marren Buffet, on SIT’s new iPhone app

What do you get when you mix systematic inventive thinking, a funky digital interface and a little party fun? You get the PIG - Party Idea Generator - SIT’s first ever iPhone app. Eight months in the making, PIG is the “baby” of SIT’s Futures, the team responsible for extending SIT’s know-how into exciting new areas, in collaboration with developer Vevent.

The PIG developed from the idea of finding a way to use SIT’s thinking methodology to apply innovation to everyday tasks. This new application helps users unleash their imagination and generate original ideas for their next party.

Using a series of fun triggers based on the Subtraction and Multiplication tools, PIG users can “invent” with everyday party items (e.g. Guests, Drinks, Music), transforming them into wild and wacky themes and activities for their party.

Continue reading ‘“99c? I’m investing in a million” - Marren Buffet, on SIT’s new iPhone app’

SIT goes webinar: “Houston, we have an opportunity!”

Join us for a free Inventive Thinking webinar on Tue, Dec 1, 2009 9:00 AM - 10:00 AM EST.

This one-hour, free webinar introduces you to the concept of “cognitive fixedness”, a major barrier to innovative thinking. We’ll delve into one specific type of fixedness and learn how to overcome it using Task Unification, one of SIT’s innovation tools.

Task Unification offers a new way of observing surroundings, identifying resources and using them creatively.

This webinar mixes hands-on practice and fascinating examples from the world of product innovation, MarCom and problem solving.  At the end of this webinar, you’ll find it easier to view challenges as golden opportunities.

The webinar will be conducted by Shlomit Tassa. Shlomit manages SIT Western Europe Operations, which includes some of SIT’s most strategic clients, such as Bayer, Nestlé, Shell, and Unilever. Additionally, she leads SIT’s Sustainability expertise, working with corporate clients that choose to become greener. Shlomit holds masters degrees in Computer Science and Product Design, and before joining SIT, worked in high-tech companies in Israel and in the US, and later as an independent usability consultant.

Register now by clicking here

Once registered you will receive an email confirming your registration with information you need to join the Webinar.

SIT is proud to announce the launching of its latest book - Cracking the Ad Code

Through the use of over 100 advertisement examples and numerous case studies, Cracking the Ad Code provides you with practical tools for quick production of creative ideas in marketing communications.

The book includes a mixture of systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work.

Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood.

Books can be purchased online through the Cambridge or Amazon websites.

Why didn’t Edison fix his gate?

Watch this video and find out

What should companies do in order to become more innovative?

Watch a short talk between Amnon Levav, SIT’s managing director, and Alexander Haig.
The show was televised on CNBC, Fox Business News, and local stations nationwide.