Innovation by SIT

Sometimes it’s worth breaking your usual habits. This is a recurring message that we at SIT share. We decided to take our own advice, and make an exception to one of our (infamous) customs – we proactively set out to advertise our services. Our saving grace was that, at least, we wouldn’t do it in a conventional manner.

We recruited Eliyahu, a young MBA student, who has found an interesting way to make a living: Eliyahu promotes advertising campaigns on his shirt. While seemingly a familiar concept (after all, don’t most of our shirts have company logos and advertising messages on them?), Eliyahu took this banal idea and gave it a twist: You can literally buy the shirt for his back. For a fee, Eliyahu sells a “day” in his calendar on which he’ll wear a shirt sent to him by the procurer of his services. Eliyahu films himself wearing the shirt and then uploads the video to youtube along with a post about the brand/event/message in his blog, Twitter, and Facebook. There is already a hype around his t-shirt campaigns, and his follower base keeps growing.

Theoretically, Eliyahu’s advertising idea is perfect for small companies with tight budgets. But there is actually a hidden opportunity for larger companies as well, especially if they spread “Eliyahu’s” word to the masses. Think of the impact if an established Fortune 500 company would hire Eliyahu’s services, rather than the corner falafel store or Joe’s Printing Services (no offense intended). This has the Continue reading ‘The “wear about” of marketing innovation’