Archive for the 'Creativity' Channel

Going Up in the World: Innovation for the Vertically Challenged

Manipulating one’s height is nothing new.  For example, in Lewis Caroll’s Wonderland you could grow taller, simply by eating a small cake with the words `EAT ME’ marked in currants.  High heels and platforms have been the fashion world’s way of offering us a little elevation. But what about a solution that gives extra height just when you need it?

This is something Adi Marom - a good friend of mine, an artist and a designer from the Interactive Telecommunications Program at the Tisch School of the Arts in NYU - has been busy working on.   

Inspired by her own personal experience as the shortest kid in class (which at a young age really means the shortest kid in the world), Adi has explored the possibility of making height an interactive variable that can be modified in real-time, in order to reshape interactions between people. 

The result: a project entitled SHORT ++ featuring a pair of mechanical/robotic lift shoes, activated by an iPhone app.  In her promo video (using Randy Newman’s ‘Short People’ track), Adi demonstrates a variety of daily situations where being able to make yourself taller can come in very handy: from the convenience of reaching the top shelf in your kitchen, to the confidence boost of being able to look a 6ft 3 guy on the side-walk directly in the eye.  What makes Adi’s invention robotic shoes unique, is that at the press of a touch screen you’re brought gently back to earth again.   So, thanks to SHORT ++, being short may soon be just a state of mind.

SHORT++ from Adi Marom on Vimeo.

Innovation for Job Hunters: how using “Closed World” can give your CV an edge

People writing CV’s look for all sorts of gimmicks and ideas to differentiate themselves from the crowd.

Many of these gimmicks don’t usually help in the long run, and in many cases they damage the chances of those who created them.

As in many other cases, to be effective the idea needs to be within the boundaries of the “Closed World” of the problem.

So when thinking about how to impress their future employers people need to think about ideas that are related to them, their employers and the job they’re after.

Recently I came across such an idea, and will present it as part of a fictive CV that was sent to the company, ABC Advertising, in 2010.

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Creative thinking in times of war: a part of Military Basic Training?!

It’s a sad but true fact that battles and wars stretch man’s creativity to the limit.

The Nazi steel industry needed about 8 tons of water to produce one ton of steel.

Most of the water was taken from three artificial lakes that were created by massive dams. The allies knew that by demolishing these dams they could create a bottleneck in the Nazis’ war machine.

But the dams were massive structures (one was 40 meters wide at the base, 8 at the top, and 50 meters high). A 30-ton bomb would be needed to create significant damage to the dams.

Unless…

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“99c? I’m investing in a million” - Marren Buffet, on SIT’s new iPhone app

What do you get when you mix systematic inventive thinking, a funky digital interface and a little party fun? You get the PIG - Party Idea Generator - SIT’s first ever iPhone app. Eight months in the making, PIG is the “baby” of SIT’s Futures, the team responsible for extending SIT’s know-how into exciting new areas, in collaboration with developer Vevent.

The PIG developed from the idea of finding a way to use SIT’s thinking methodology to apply innovation to everyday tasks. This new application helps users unleash their imagination and generate original ideas for their next party.

Using a series of fun triggers based on the Subtraction and Multiplication tools, PIG users can “invent” with everyday party items (e.g. Guests, Drinks, Music), transforming them into wild and wacky themes and activities for their party.

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What do cloud watching and new product ideas have in common?

When’s the last time you did some cloud watching?

Now there’s a creative, relaxing activity to do with the kids! Think about a kid who looks up at the sky and sees a cloud in the shape of a camel. The shape of the cloud is, of course, determined before the child attributes it with the function of being a camel.

How does creativity change in the transition from a process that begins with a function to a process that begins with a form? The cognitive psychologist, Finke, examined this in an interesting experiment:

A test group was given the task of creating an idea for a new product. The invention had to be made up of 3 items (or forms) out of a collection of 15 items that were presented to them. The items included a circle, a cone, a rod, wheels, string, and … additional 10 shapes.

Each person was asked to create a new, useful, product out of 3 items.

To keep the thinking process more focused, a general category was chosen - toys, for example, and their invention had to fit in to this category.

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Musical Stairs

We all know that taking the stairs is better for our health when compared with riding the elevator or the escalator. But, let’s face it, when presented with the choice, wouldn’t we opt for the “automatic” option?

If the exact same stairs, however, made fun sounds when climbing them, would that make a difference?

You will find the answer to this question in the following clip which demonstrates that assigning stairs a new task of “convincing” people to climb them can result in a fun, innovative and perhaps unexpected situation.



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Bipolar Creativity

Modern American poets John Berryman, Randall Jarrell, Robert Lowell, Sylvia Plath, Theodore Roethke, Delmore Schwartz and Anne Sexton were all hospitalized for bipolar disorder during their lives. And many painters and composers, among them Vincent van Gogh, Georgia O’Keeffe, Charles Mingus and Robert Schumann were similarly afflicted.

The belief that “madness” is related to creativity is not limited to artistic creativity. Consider for example the movie, “A Beautiful Mind”, which tells the story of Nobel Laureate in economics, John Nash, who suffered from Schizophrenia.

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Sixteen things I used to believe in

  1. Artists are creative. Engineers, accountants and other squares aren’t.
  2. I can tell if the person in front of me is creative within seconds.
  3. There is no method to actually generate novel ideas. There cannot be such a method.
  4. Doing something truly creative means doing something that is unlike anything we know.
  5. If you just let go, and then allow your thoughts to incubate, valuable ideas will duly emerge.
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