Last week I visited MSR - The Israel Center for Medical Simulation –in the Sheba Medical Center near Tel Aviv, and met with Dr. Amitai Ziv who heads it. We talked about innovation and simulation and possibilities for cooperation, and following the meeting, Amitai referred me to a recent interview (published in the McKinsey Quarterly, March 2008) with Delos “Toby” Cosgrove, CEO of the Cleveland Clinic, apparently one of the leading and innovative medical institutions in the US.
The interview’s title was “Innovation in health care”, and indeed innovation was the central theme. Dr. Cosgrove mentioned three “seismic shifts” (his expression) in health care, on which Cleveland Clinic was taking the lead. What struck me about them was, more than anything, how these three trends, touted as the absolute cutting edge of novelty, were exactly what any grandmother with common sense would probably have recommended. Please judge for yourself:
Continue reading ‘Your grandmother, the innovator, and second-order innovation’
