First, take a look at this commercial, it’s very sweet!
Now, let me ask you: what brand was advertised?
Vodafone?
Stratos?
Nike?
Find it hard to recall? So does the consumer!
Tag Archive for 'brand fusion'
September 11, 2008
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RECENT COMMENTS:
- amnon commented on Attention, Multitaskers, You Might Be Paying a Mental Price: hi Ruthie, Interesting post, although I read it while sipping tea and talking on the phone about a
- Shiri commented on Going Up in the World: Innovation for the Vertically Challenged: That's a great example of SIT's Attribute Dependency, in which a new relationship was created
- Michel LECOQ commented on Take a step back to move forward: Dear Roni, As I told you a long time ago I often discussed with late E.W. Dijkstra. About the
- Nir Gordon commented on Innovation for Job Hunters: how using “Closed World” can give your CV an edge: Roni, if we speaking about creativtiy in CV, here is the most creative CV i have ever encountered:
- Grant commented on Dew-mocratic Innovation: Chris, thanks for the comment. I checked out the "I am Canadian" campaign - clearly Molson were
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