A story based on a true case
The last day of September began just like any other day in the hi-tech factory up in the green mountains of the Gallillee.
Itai, head of the final quality control process, made sure that the testing system was properly adjusted. He checked the temperature guage of the huge cooling cell in which the unit had been tested overnight, and nodded to himself satisfactorily - everything was ready for the final testing procedure, the last stage before shipping the product to the customer.
One click on the red button, and the checking process began.
It took only a few seconds for Itai to realize that something was wrong. The rotating sound of the pistons didn’t sound quite right. Instead of a rythmic ticking, he could hear a screeching sound every now and then. Even before he had the chance to decide what to do about it, the system came to a screeching halt and the words “FAIL” flickered in bold red letters across the test screen.
An hour later a similar malfunction occurred in another system… Pandora’s box had been opened!
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Posted in Problem Solving categories |
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It’s a sad but true fact that battles and wars stretch man’s creativity to the limit.
The Nazi steel industry needed about 8 tons of water to produce one ton of steel.
Most of the water was taken from three artificial lakes that were created by massive dams. The allies knew that by demolishing these dams they could create a bottleneck in the Nazis’ war machine.
But the dams were massive structures (one was 40 meters wide at the base, 8 at the top, and 50 meters high). A 30-ton bomb would be needed to create significant damage to the dams.
Unless…
Continue reading ‘Creative thinking in times of war: a part of Military Basic Training?!’
Posted in Creativity and
Problem Solving categories |
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Our lives are full of cases of cognitive fixedness that prevent us from making changes, including changes to our careers. Some rules of creative thinking can help us see beyond the well-known and the familiar.
I have been working at SIT for 13 years, facilitating thought processes for new products and services for companies and organizations around the world. The invention of new products is a fascinating process, but just between us – how many of us get to dabble in it? How relevant is it to our everyday lives? On the other hand, perhaps we could use inventive thinking not merely for the development of new products, services and strategies, but also to reinvent ourselves?
After all, one of the major challenges of creative thinking is in the ability to overcome cognitive fixedness – the tendency to perceive things in a particular way, and the inability to notice their other facets. And we all have fixedness. We attribute certain roles to given situations or to their components and tend to be blind to other possibilities. The more we get used to certain presumptions, the more they become axiomatic in our minds, and difficult for us to abandon.
But our instances of fixedness are not restricted to our view of our environment; they also exist in how we think of ourselves. For example, we don’t like ambiguous situations. We already know what our own role is. We know what is required of us; we are acquainted with our responsibilities and know how to address them. But facing a vague situation, one where we don’t know what to expect, is no easy thing, especially when our career is at stake. I am not saying this to dishearten you. On the contrary: if you cannot predict the future, invent it.
Continue reading ‘How to reinvent yourself?’
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SIT is a great tool to make innovation happen. But why do we need innovation?
I will skip the obvious: innovation is needed to adapt to an ever changing commercial, social and technological environment.
Apart from the above, innovation is needed to generate something that almost every business needs to survive: attention.
Like any other resource that businesses need (e.g. energy, employees, row materials etc.) attention can be purchased in the market in the form of advertising, public relations or even search engine optimization. The problem is that its price is going up every day.
With more than 1000 commercial messages (explicit and implicit) any individual in developed countries is exposed to each day, it’s getting harder and harder to get the message through. .
Innovation can lower the price of getting attention:
Continue reading ‘The importance of being innovative’
Posted in Insights categories |
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Mind bogglers are problems in which solutions are simple and straightforward, but for some reason or other run counter to human intuition.
Today I present to you with two classic mind bogglers. Let’s see what we can learn from them.
The first one is a classic and I’m sure many of you actually know it:
Three travelers go into a hotel and are charged $30 for a room. They each contribute $10. That evening the hotel manager realizes that the men were overcharged. They should have got a group discount and paid $25. So he sends a bellhop up to the room to return $5. The three travelers however cannot equally split the $5, so they give the bellhop $2 as a tip and keep $3 which they split among themselves - $1 each.
Now each traveler has paid $9, for a total of $27. The bellhop has2$. So $29 is accounted for.
Where has the 30th dollar gone?
Continue reading ‘How do you put a giraffe in a refrigerator?’
Posted in Problem Solving categories |
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Spring has already passed and the lack of inspiration that accompanies the heat of July and August is upon us. Now is the time to internalize a principle that will help us pass the summer in peace: “Use resources that exist in your surroundings and make new things with them.” Why? Because it is efficient, respectful of the environment, and many times more likely to lead us to creative and surprising ideas.
