It’s a sad but true fact that battles and wars stretch man’s creativity to the limit.
The Nazi steel industry needed about 8 tons of water to produce one ton of steel.
Most of the water was taken from three artificial lakes that were created by massive dams. The allies knew that by demolishing these dams they could create a bottleneck in the Nazis’ war machine.
But the dams were massive structures (one was 40 meters wide at the base, 8 at the top, and 50 meters high). A 30-ton bomb would be needed to create significant damage to the dams.
Unless…
Continue reading ‘Creative thinking in times of war: a part of Military Basic Training?!’
Posted in Creativity and
Problem Solving categories |
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Our lives are full of cases of cognitive fixedness that prevent us from making changes, including changes to our careers. Some rules of creative thinking can help us see beyond the well-known and the familiar.
I have been working at SIT for 13 years, facilitating thought processes for new products and services for companies and organizations around the world. The invention of new products is a fascinating process, but just between us – how many of us get to dabble in it? How relevant is it to our everyday lives? On the other hand, perhaps we could use inventive thinking not merely for the development of new products, services and strategies, but also to reinvent ourselves?
After all, one of the major challenges of creative thinking is in the ability to overcome cognitive fixedness – the tendency to perceive things in a particular way, and the inability to notice their other facets. And we all have fixedness. We attribute certain roles to given situations or to their components and tend to be blind to other possibilities. The more we get used to certain presumptions, the more they become axiomatic in our minds, and difficult for us to abandon.
But our instances of fixedness are not restricted to our view of our environment; they also exist in how we think of ourselves. For example, we don’t like ambiguous situations. We already know what our own role is. We know what is required of us; we are acquainted with our responsibilities and know how to address them. But facing a vague situation, one where we don’t know what to expect, is no easy thing, especially when our career is at stake. I am not saying this to dishearten you. On the contrary: if you cannot predict the future, invent it.
Continue reading ‘How to reinvent yourself?’
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SIT is a great tool to make innovation happen. But why do we need innovation?
I will skip the obvious: innovation is needed to adapt to an ever changing commercial, social and technological environment.
Apart from the above, innovation is needed to generate something that almost every business needs to survive: attention.
Like any other resource that businesses need (e.g. energy, employees, row materials etc.) attention can be purchased in the market in the form of advertising, public relations or even search engine optimization. The problem is that its price is going up every day.
With more than 1000 commercial messages (explicit and implicit) any individual in developed countries is exposed to each day, it’s getting harder and harder to get the message through. .
Innovation can lower the price of getting attention:
Continue reading ‘The importance of being innovative’
Posted in Insights categories |
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Mind bogglers are problems in which solutions are simple and straightforward, but for some reason or other run counter to human intuition.
Today I present to you with two classic mind bogglers. Let’s see what we can learn from them.
The first one is a classic and I’m sure many of you actually know it:
Three travelers go into a hotel and are charged $30 for a room. They each contribute $10. That evening the hotel manager realizes that the men were overcharged. They should have got a group discount and paid $25. So he sends a bellhop up to the room to return $5. The three travelers however cannot equally split the $5, so they give the bellhop $2 as a tip and keep $3 which they split among themselves - $1 each.
Now each traveler has paid $9, for a total of $27. The bellhop has2$. So $29 is accounted for.
Where has the 30th dollar gone?
Continue reading ‘How do you put a giraffe in a refrigerator?’
Posted in Problem Solving categories |
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“Cogito ergo sum” or “I think, therefore I am” is a famous philosophical quote from René Descartes. 
I have my own version of this statement:
“I think, therefore I am fixated”.
What I mean is that it’s almost impossible for the human brain to produce a really fresh and unique thought. Every thought, opinion or idea is somehow connected to previous concepts stored in the brain.
There are many definitions for fixedness, but I like this one: “The inability to see the solution to a problem although it stares us in the face.”
When we decide or when we are asked to think uniquely or creatively, the fixation intensifies. (So if you want to kill someone’s creativity, just ask him/her to think creatively. I can guarantee you that it works every time!)
So how can we fight fixedness?
Continue reading ‘I think, therefore I am fixated’
Posted in Fixednesses categories |
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Today I was looking for a parking lot and was very happy to find one that displayed a large sign offering one hour free parking with every carwash.
My car certainly needed washing, so I took up the offer and parked my car there. Three hours later I came to get the car and was prepared to pay for two hours parking. To my surprise, the cashier at the booth told me to pay for one hour only.
I couldn’t hide my surprise, and so the cashier explained why.
Continue reading ‘Viral surprise’
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Irving Biederman, USC psychology and computer science professor, tries to explain why we find one thing more “interesting” than another.
©iStockphoto.com/tomml
According to his theory, we tend to be interested in things that are new to us but at the same time still connected to what we already know. New, but not too new…
Biederman proposes a simple mechanism by which the brain seeks to “maximize the rate at which it acquires new but interpretable information.”
Continue reading ‘Why we call something interesting?’
Posted in Ideation categories |
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