Tag Archive for 'cognitive fixedness'

What you see is what you get – or is it?

The book “Thinkertoys” by Michael Michalko mentions a story on page 7 about a group of scientists who visited a tribe in New Guinea who believed that the world ended at a river nearby.

When one of the scientists had to leave, he crossed the river and waved to the tribesmen as he got to the other side. The tribesmen didn’t respond. When the other scientists asked why they hadn’t responded, they said that they hadn’t seen anyone across the river.

Their belief about the end of the world was so strong that it actually blinded them.

Do you think this happens just to people disconnected from the modern world? Well, I think this happens to all of us all the time. We simply can’t see what we don’t expect to see.

Continue reading ‘What you see is what you get – or is it?’

SIT goes webinar: “Houston, we have an opportunity!”

Join us for a free Inventive Thinking webinar on Tue, Dec 1, 2009 9:00 AM - 10:00 AM EST.

This one-hour, free webinar introduces you to the concept of “cognitive fixedness”, a major barrier to innovative thinking. We’ll delve into one specific type of fixedness and learn how to overcome it using Task Unification, one of SIT’s innovation tools.

Task Unification offers a new way of observing surroundings, identifying resources and using them creatively.

This webinar mixes hands-on practice and fascinating examples from the world of product innovation, MarCom and problem solving.  At the end of this webinar, you’ll find it easier to view challenges as golden opportunities.

The webinar will be conducted by Shlomit Tassa. Shlomit manages SIT Western Europe Operations, which includes some of SIT’s most strategic clients, such as Bayer, Nestlé, Shell, and Unilever. Additionally, she leads SIT’s Sustainability expertise, working with corporate clients that choose to become greener. Shlomit holds masters degrees in Computer Science and Product Design, and before joining SIT, worked in high-tech companies in Israel and in the US, and later as an independent usability consultant.

Register now by clicking here

Once registered you will receive an email confirming your registration with information you need to join the Webinar.