Innovation by SIT

Last semester I assigned my class at university the following project: to develop “virtual products” around the concept of the gym. Applying some of SIT’s tools, my students came up with some very interesting ideas, including a room-less gym, where all the equipment was portable, and could be set up where needed, for instance, in an office or at the beach; a gym with themed rooms, where each theme is expressed visually and in music, based on the physical exercise involved; and a bus that had a gym built in it, instead of seats, and which serves both for transportation and as a fitness centre (so over worked employees can get some exercise on their daily commute).

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