Through the use of over 100 advertisement examples and numerous case studies, Cracking the Ad Code provides you with practical tools for quick production of creative ideas in marketing communications.
The book includes a mixture of systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work.
Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood.
Consider the following joke:
“My wife just ran off with my best friend. Boy, do I miss him.”
Now, look at the following ad for Pedigree Dog Care products (Advertising agency: TBWA\Paris, France, Creative director: Erik Vervroegen)
“Beware of the Dog. He’s got terrible diarrhoea”
Both are funny. Now, what’s interesting is to ask, why?
Through the use of over 100 advertisement examples and numerous case studies, Cracking the Ad Code provides you with practical tools for quick production of creative ideas in marketing communications.
