In this post, we investigate three different personal approaches to creativity, and discover a somewhat surprising common thread.
Tag Archive for 'Creativity'
October 14, 2010
Confident Creativity
July 27, 2010
An Overdose of Creativity
What would you say is the single most important characteristic of an advertising person? Or advertising agency? Or 
advertising campaign? Most people would answer all these questions with the same, single word answer: CREATIVITY.
There is no denying that creativity is important in advertising. It is considered so important that one of the major departments within an advertising agency is named after it. But is it really THAT important? Or could it be that we have taken the reverence of creativity one step too far?
To address this question properly we first need to discuss the roles of creativity in advertising, and as Goose (Anthony Edwards) says in the movie Top Gun – “the list is long and distinguished”:
September 1, 2009
Innovative Aunt-ing
A big part of my life over the past three years has been dedicated to my role as an aunt. I can proudly say that after gaining hours and hours of “Rani (my nephew’s name) time,” I am a certified (some would say “certifiable”) aunt.
I do enjoy spending time with my nephew, but the little fella sure knows how to keep me, and mostly his parents, on our toes.
I want to share with you an incident that I am sure all of you who have kids, are related to kids or watched over kids, are familiar with. Bear with me through the description of the incident because, at the end, I would love to hear about your experiences as well.
During a game at a play date last week, Rani banged his head against a window and started crying. You know, that type of crying that makes even the iciest of hearts melt. I ran to him, breaking the 2.5-meter world record, took him in my arms, and rocked him against me while murmuring the most ridiculously ineffective things such as “shush now, don’t cry, the pain will go away soon” or futilely getting him to look at the new crayons on the table. While his sobbing continued as strongly, I was thinking to myself that I have to do better – and different – if I want this to work - which led me to the SIT inventive problem solving approach.
I reminded myself that one of the characteristics of inventive problem solving is that the problem is the solution. This led me to the realization that my salvation will not come from bizarre traditional sentences such as “the pain will go away by your wedding day” or external resources like the crayons on the table. Rather, I need to focus my attention on my crying nephew in order to come up with an inventive solution.
June 28, 2009
Communivation: Innovation for the community
It often seems that being innovative is a privilege of the wealthy. Those who have the time to invent and innovate are most probably not busy with everyday survival. Or are they?
Constraints enhance creativity. When resources are limited or have been exhausted, constraints have a ball; and so does creativity.
For example, lack of access to safe drinking water is a critical problem in poor countries around the world. Every year, thousands of people die from infectious diseases, brought on by polluted water. PlayPumps International has come up with a successful, creative solution to the problem: a merry-go-round that pumps water into a storage tank, while children have fun riding it round and round. What is so brilliant about this idea is its simplicity. Kids at play spin the merry-go-round anyway, so the system uses an existing resource to achieve a new objective, improving the quality of life for the entire village.
Continue reading ‘Communivation: Innovation for the community’
April 22, 2009
Bipolar Creativity
Modern American poets John Berryman, Randall Jarrell, Robert Lowell, Sylvia Plath, Theodore Roethke, Delmore Schwartz and Anne Sexton were all hospitalized for bipolar disorder during their lives. And many painters and composers, among them Vincent van Gogh, Georgia O’Keeffe, Charles Mingus and Robert Schumann were similarly afflicted.
The belief that “madness” is related to creativity is not limited to artistic creativity. Consider for example the movie, “A Beautiful Mind”, which tells the story of Nobel Laureate in economics, John Nash, who suffered from Schizophrenia.
February 16, 2009
Sixteen things I used to believe in
Artists are creative. Engineers, accountants and other squares aren’t.- I can tell if the person in front of me is creative within seconds.
- There is no method to actually generate novel ideas. There cannot be such a method.
- Doing something truly creative means doing something that is unlike anything we know.
- If you just let go, and then allow your thoughts to incubate, valuable ideas will duly emerge.
- Continue reading ‘Sixteen things I used to believe in’
December 19, 2008
A better alternative to brainstorming
“None of us is as smart as all of us” is the Japanese proverb that opened a recent NY Times article citing the SIT method. The article talks about some of the downsides of the traditional brainstorming technique, within the wider recognition of the positive aspects of the meeting of minds, collective creativity, and the fact that innovation is a team sport.
September 16, 2008
I think, therefore I am fixated
“Cogito ergo sum” or “I think, therefore I am” is a famous philosophical quote from René Descartes. 
I have my own version of this statement:
“I think, therefore I am fixated”.
What I mean is that it’s almost impossible for the human brain to produce a really fresh and unique thought. Every thought, opinion or idea is somehow connected to previous concepts stored in the brain.
There are many definitions for fixedness, but I like this one: “The inability to see the solution to a problem although it stares us in the face.”
When we decide or when we are asked to think uniquely or creatively, the fixation intensifies. (So if you want to kill someone’s creativity, just ask him/her to think creatively. I can guarantee you that it works every time!)
So how can we fight fixedness?
