It is really hard to come by a commercial that is not only creative but also deals with an act of true innovation.
Hats off to Puma and its design agency Fuseproject and ad agency Droga5 for their ‘Clever Little Bag’ film explaining how innovation changed Puma shoeboxes to reduce paper waste!
See for yourself and enjoy a 1 minute 25 second course in innovation and corporate citiizenship!
It’s good to see that innovation can do a significant lot for a much better world.
Continue reading ‘Thinking outside the box, to the max: Thinking without the box!’
