Tag Archive for 'innovation sweet spot'

Why we call something interesting?

Irving Biederman, USC psychology and computer science professor, tries to explain why we find one thing more “interesting” than another.


According to his theory, we tend to be interested in things that are new to us but at the same time still connected to what we already know. New, but not too new…

Biederman proposes a simple mechanism by which the brain seeks to “maximize the rate at which it acquires new but interpretable information.”

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