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Do you sometimes feel your Marketing and R&D are from different planets? Talking different languages? Is there a way to create a common language that can improve our interactions?
If the situation in this clip is familiar, you may want to read on.
First, take a look at this commercial, it’s very sweet!
Now, let me ask you: what brand was advertised?
Vodafone?
Stratos?
Nike?
Find it hard to recall? So does the consumer!
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