Last week I attended and spoke at an interesting conference in Stavanger, Norway (www.innotown.com). The last session I
listened to before I left was, for me, the most thought provoking. The session’s title was “Innovation is not what innovators do… it is what customers adopt”, and it was delivered by Michael Schrage, of MIT Sloan School’s Center for Digital Business.
First, I was happy to discover that the catchy title reflected only a small part of the content that Michael chose to share with us, and second, that contrary to what the title might suggest, we were not submitted to yet another “listen to your customers” sermon. To learn about Michael’s ideas, you are invited to his website. But meanwhile, for a very imprecise (non-authorized), partial, quick and subjective list of some points I found insightful and helpful:
