SIT is a great tool to make innovation happen. But why do we need innovation?
I will skip the obvious: innovation is needed to adapt to an ever changing commercial, social and technological environment.
Apart from the above, innovation is needed to generate something that almost every business needs to survive: attention.
Like any other resource that businesses need (e.g. energy, employees, row materials etc.) attention can be purchased in the market in the form of advertising, public relations or even search engine optimization. The problem is that its price is going up every day.
With more than 1000 commercial messages (explicit and implicit) any individual in developed countries is exposed to each day, it’s getting harder and harder to get the message through. .
Innovation can lower the price of getting attention:
