Gravity was discovered. Hydroelectricity was developed. There is little argument there. The first is a natural phenomenon which does not owe its existence to Newton. The second is a manmade technology that uses that natural phenomenon in a way that did not exist before it was developed (late 19th century – would you believe it?).
When it comes to the human psyche, the picture gets a little fuzzier. Arguably, the unconscious was discovered, while psychoanalysis was developed (also late 19th century). But the boundaries between what existed independently of Freud’s work and what was developed by him and his followers are somewhat blurred.
Watch a short talk between Amnon Levav, SIT’s managing director, and Alexander Haig.
The show was televised on CNBC, Fox Business News, and local stations nationwide.
As a budding copywriting student in the Watford College of Advertising, I used to wonder how I too could create ads like Stella Artois’ “Reassuringly expensive” campaign.
No matter how hard I tried to be witty, original and persuasive, few of my concepts ever seemed to quite resemble those magnificent campaigns that graced our screens and magazines. Bruised but not (totally) beaten, I limped off to become an account planner, where from close distance I watched my colleagues in the creative department bash out their wares week in, week out. What was their secret? What was I missing?
