In the last decade, it seems that if there is any agreement about anything, it is that we need to save the planet, and take responsibility for the environment and our influence on it. Never before has the color “green” received such significance and value.
Considering the great resources governments and companies dedicate to the purpose of sustainable innovation, we should ask ourselves – how should we manage our innovation? Can we go “too far”?
Let’s try and answer this question, using one of Boeing’s latest and most innovative projects as a case study: the new 787 Dreamliner.
Continue reading ‘Sustainable innovation. How far should we go?’
