Consider the following joke:
“My wife just ran off with my best friend. Boy, do I miss him.”
Now, look at the following ad for Pedigree Dog Care products (Advertising agency: TBWA\Paris, France, Creative director: Erik Vervroegen)
“Beware of the Dog. He’s got terrible diarrhoea”
Both are funny. Now, what’s interesting is to ask, why?
Continue reading ‘Great jokes and great ads have a lot in common.’
