BS, MBA Middle East Technical University, Dept of Management.
Worked in advertising as a creative (copy) between Sept. 1973 - August 2004.
Since 1978, established, built and sold advertising agencies: Birleşik Reklamcılar, Markom (to Leo Burnett), KLAN (to EURO RSCG). Currently co-founder of Mahi Mahi Markalaştırma Hizmetleri. Mahi provides creative consultancy and services for all phases of the brand building process.
Served for years on the Board of Turkish Association of Advertising Agencies as member, secretary general, VP, President. Initiated Turkish Foundation of Advertising.
Lectured advertising and copywriting courses in Anadolu University, Middle East Technical University, Istanbul Bilgi University, Adschool Istanbul. Created and directed with two ad-veterans ‘a real-time, on-site advertising agency simuation’ an advertising practicum in Bilgi for the last three years.
Currently lecturing Creativity, Principles of Advertising, Copywriting in Izmir University of Economics.
Translated numerous Advertising relaterd titles into Turkish, including: “Advertising Man” (a novel by Jack Dillon), “DAGMAR – Defined Advertising Goals for Measured Advertising Results”, “Accountable Advertising” (by Simon Broadbent), “A Big Life - In Advertising” (by Mary Wells Lawrence), Madison Avenue & Vine Street, “Confessions of an Adman” (David Ogilvy), “How Advertising Works” (Colin McDonald). Currently working on SIT’s “Cracking the Ad Code”.
One of the three founders of Think4Better, the SIT associate in Turkey.
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