SIT
16, Tozeret Haaretz St. (3th fl.)
Tel Aviv 6789110, Israel

Email: info@sitsite.com
Tel: +972 3 545 6000
Let's Play Ball
Information
Minneapolis
Let's Play Ball

A new baseball park, ‘Target Field’, was about to open in downtown Minneapolis. The City of Minneapolis realized this could create a whole series of new traffic challenges, so invited in SIT to help them plan towards this situation. SIT was asked to conduct an ideation project to develop effective and applicable solutions to the traffic, parking and related access challenges during sports events in the new park.

In the initial phases of the process, we created a comprehensive list of all relevant and interested parties; in addition to the City Council, the list included Metro-transit police, traffic control agency, police reserves, SHE, Metro Police Department, local commercial complexes, AMPCO and others. The team that took part in the ideation session included representatives from all of the above, and this diversity was a contributory factor in the quality of the output and the successful implementation of the results.

Also, the opportunity to discuss the traffic challenges together, in a cooperative and solution-oriented mindset naturally set the scene for ongoing cooperation between all relevant parties afterwards. This was instrumental in not only helping to get implementation of the ideas throughout the project, but also to the continued development of more new ideas following this.

During the project, the participants learned and applied SIT's Task Unification thinking tool. The components that were addressed included physical elements (e.g. taxies, cars, traffic lights, skyways) alongside non-tangible elements (e.g. various types of data and information). Several concrete ideas were developed based on collecting, sharing and communicating real-time information from multiple sources to streamline traffic, parking, public transportation and pedestrian movement. Two of the leading concepts developed were based on the use of Variable Message Signs (VMS) and Roadway Closures. And to cap it all, there was plenty of praise and positive feedback to all these changes in the local press after the stadium opened and the sporting season began:

Minneapolis
Let's Play Ball

A new baseball park, ‘Target Field’, was about to open in downtown Minneapolis. The City of Minneapolis realized this could create a whole series of new traffic challenges, so invited in SIT to help them plan towards this situation. SIT was asked to conduct an ideation project to develop effective and applicable solutions to the traffic, parking and related access challenges during sports events in the new park.

In the initial phases of the process, we created a comprehensive list of all relevant and interested parties; in addition to the City Council, the list included Metro-transit police, traffic control agency, police reserves, SHE, Metro Police Department, local commercial complexes, AMPCO and others. The team that took part in the ideation session included representatives from all of the above, and this diversity was a contributory factor in the quality of the output and the successful implementation of the results.

Also, the opportunity to discuss the traffic challenges together, in a cooperative and solution-oriented mindset naturally set the scene for ongoing cooperation between all relevant parties afterwards. This was instrumental in not only helping to get implementation of the ideas throughout the project, but also to the continued development of more new ideas following this.

During the project, the participants learned and applied SIT's Task Unification thinking tool. The components that were addressed included physical elements (e.g. taxies, cars, traffic lights, skyways) alongside non-tangible elements (e.g. various types of data and information). Several concrete ideas were developed based on collecting, sharing and communicating real-time information from multiple sources to streamline traffic, parking, public transportation and pedestrian movement. Two of the leading concepts developed were based on the use of Variable Message Signs (VMS) and Roadway Closures. And to cap it all, there was plenty of praise and positive feedback to all these changes in the local press after the stadium opened and the sporting season began:

Let's Play Ball
Information