"I was impressed by the quality of the ideas that came out of the process. Working within constraints as opposed to the “all limits off” philosophy we had been exposed to previously served as a reality check and introduced us to a robust way of approaching innovation.”
Rainer Schmidt, Marketing Director Tea, Europe, Middle East & Africa, BPW – Beverage Partners Worldwide
What you can expect:
- A well-defined integrated communications strategy
- New insights into your product/brand/idea and the value it might bring to various targets
- Exposure to a broad spectrum of the SIT method through a focused, result-oriented activity. Because MarCom activities cover such a wide range, these projects usually involve an integrated mix of tools from the entire SIT Map: NPD, creative advertising, strategy & positioning
Marketing Communications take place every time you interact with someone you are trying to "sell" to. Whether you want them to consider buying your product or buy-in to your idea, or if you just want to grab their attention MarCom is happening. Therefore, SIT's Marketing Communications (MarCom) projects take into account the many touchpoints that you have with your audience. Some specific focal points for projects include: product packaging design, product launch advertising, promotions, point-of-sale ideas, concepts for conferences, tradeshow exhibitions, pitching your ideas internally, and delivering presentations to potential and existing clients.
Every SIT MarCom project works on three essential aspects of your communication strategy:
What to say – mapping out what could be communicated about your product/brand/idea and arriving at a messaging strategy
How to say it - understanding how to communicate the message. It's not enough to develop "new promises"; you must also know how to translate them into effective communications, which means making the touchpoint interaction interesting and appealing enough to be remembered and desired
Getting the credit - making sure that the audience remembers that it is you and your brand that they heard about (and not, for instance, a similar product by your competitor). We concentrate here on the elements that create differentiation: packaging and product design as well as advertising copy and visuals.