SIT: Israel’s Answer To Design Thinking?
Giovanni Rodriguez
Forbes 2015
SIT: Israel’s Answer To Design Thinking?
Jacob Goldenberg & Drew Boyd
The Wall Street Journal 2013
Structure and Freedom in Creativity
Lilach Sagiv , Sharon Arieli, Jacob Goldenberg, Ayalla Goldschmidt
Journal of Organizational Behavior 2010
Innovation Three Pillars for Success
Yoni Stern, Tamar A, Robyn Taragin
Food & Beverage International 2010
When Deep Structures Surface: Repetitions That Can Repeatedly Surprise
Jacob Goldenberg & David Masursky
Journal of Advertising (Vol. 37, 4, 21-34. 2008
A Structured, Facilitated Team Approach
Drew Boyd
Organization Development Journal 2007
New Thought for Food
Yoni Stern, Robyn Taragin, Shahar Larry
foodtechnology 2007
Systematically Creating Coincidental Product Evolution – Case Studies of the SIT Method in the Chemical Industry
Yoni Stern, Idit Biton, Ze’ev Ma’or
Journal of Business Chemistry 2005
The DNA of PSTs: Systematically Creating Coincidental Product Evolution
Yoni Stern, Michal Olmert, Hila Pelles
PSTC’s Tech XXVIII Technical Seminar 2005
Finding Your Innovation Sweet Spot
Jacob Goldenberg, Roni Horowitz, Amnon Levav, David Mazursky
Harvard Business Review 2003
The Brainstormer
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David Rosenberg
The Wall Street Journal 2002
The Idea Itself and The Circumstances of Its Emergence as Predictors of New Product Success
Goldenberg Jacob, Donald R. Lehmann and David Mazursky
Management Science; Engineering Management Review 2001
From TRIZ to SIT in 4 Steps
Roni Horowitz
TRIZ Journal 2001
First we throw Dust in the Air, then we claim we can’t see: Navigating in the Creativity Storm
Goldenberg Jacob and David Mazursky
Creativity & Innovation Management 2000
The Primacy of the Idea Itself as a Predictor of New Product Success
Goldenberg Jacob, Donald R. Lehmann and David Mazursky
MSI Working Paper 1999
Templates of Original innovation
Goldenberg Jacob, David Mazursky and Sorin Solomon
Marketing Science Institute 1999
The Voice of the Product
Goldenberg Jacob and David Mazursky
Innovation and Creativity Management 1999
Toward Identifying the Inventive Templates of New Products
Goldenberg Jacob, David Mazursky, and Sorin Solomon
Journal of Marketing Research 1999
Creative Sparks
Goldenberg Jacob, David Mazursky and Sorin Solomon
Science 1999
The Fundamental Templates of Quality Ads
Goldenberg Jacob, David Mazursky and Sorin Solomon
Marketing Science 1999
Scrutinizing Creativity
Goldenberg Jacob, David Mazursky and Sorin Solomon
Response, Science 1999
Creativity Templates: Towards Identifying the Fundamental Schemes of Quality Advertisements
Goldenberg Jacob, David Mazursky and Sorin Solomon
Marketing Science 1999
Sufficient conditions for Inventive Solutions
Oded Maimon & Roni Horowitz
IEEE Transactions on Systems, Man, and Cybernetics, Part C (Applications and Reviews) 1999
Creative Design Methodology and the SIT Method
Roni Horowitz and Oded Maimon
ASME Design Engineering Technical Conference 1997
Algorithms for New Product Development: An Exercise in Thought Dynamics
Jacob Goldenberg, Roni Horowitz, David Mazursky, Sorin Solomon
International Journal of Modern Physics 1997
Cluster Concepts Dynamics Leading to Creative Ideas Without Critical Slowing Down
Goldenberg Jacob, David Mazursky and Sorin Solomon
International Journal of Modern Physics 1996
Systematic Inventive Thinking for Hospital Readmissions
Mohan Tanniru, Jiban Khuntia, Yazan Alnsour
TBD
The DNA of Ideas
Yoni Stern & Amnon Levav
Bio-It World Magazine 2005
Inside the Box: A Proven System of Creativity for Breakthrough Results
Jacob Goldenberg & David Mazursky
Simon & Schuster 2013
Cracking the Ad Code
Cracking the Ad Code
Cambridge University Press 2009
Creativity in Product Innovation
Jacob Goldenberg & David Mazursky
Cambridge University Press 2002
Creativity in negotiation in Creativity and Innovation in Organizations
Nir Dina, Goldenberg Jacob and Eyal Maoz
A review chapter on creativity in advertising in Handbook of advertising
Jacob Goldenberg & David Mazursky
Sage Publications 2007
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