Most people think the way you create an idea is to start with a well-formed problem and then brainstorm a…
Jacob Goldenberg, in his book, "Cracking the Ad Code," describes eight patterns that are embedded in most innovative, award- winning…
SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One…
Think about how often you push buttons during the normal course of a day; at home, in our car, and…
Who would use a cashless ATM (Automated Teller Machine)? It seems like a ridiculous idea, because that's the whole point…
One way you can use the Task Unification Technique is to make an internal component take on the function of…
A contradiction exists when a particular situation contains features or ideas that are connected yet directly opposed to one another.…
Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or…
The Unification Tool is a tricky but effective tool for outdoor advertising. Unification recruits an existing resource and forces it…
Daylight savings time is a great example of the Division Technique, one of five in the innovation method called SIT,…