Marketers have such a wide array of social media apps to choose from that it can be overwhelming. Tools such…
With six of its faculty members earning the Nobel Prize, it is hard to associate the University of Chicago Booth…
This month's Innovation Sighting comes to us from Dr. Steven Palter. Dr. Palter is a gynecologic fertility specialist and a…
The rapid adoption of smartphones is changing the landscape of the marketing research industry. Last month’s “Market Research in the…
When Joseph Gayetty invented commercially available toilet paper in 1857, he called it "The greatest necessity of the age!" Of…
Perhaps harder than branding is re-branding. Once the market associates your brand with a specific promise, it is difficult to…
Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably see a person's…
How do you know if someone is truly innovative? I look for three things. First, does the person have a…
Innovation is commonly misperceived as a means to create brand new shiny products, design colorful marketing campaigns and create a…
The Columbia Sportswear Company is launching a new line of clothing that keeps you...cooler. The Omni-Freeze® is a specialized fabric…