Innovation Sighting: Yahoo’s e-Book Advertising

14 years ago

Yahoo's recent patent filings suggest it is entering the e-Book market, a move that will pit it against Amazon, Apple,…

The Innovation Measurement Trap

14 years ago

Measuring innovation can lead to unintended consequences. Here are eight ways to avoid the traps.

Academic Focus: Dr. James Utterback

14 years ago

Mastering the Dynamics of Innovation by Dr. James Utterback is an innovation classic. It describes how technologies and industries in…

The LAB: Innovating the PC and Printer…Together (March 2012)

14 years ago

Hewlett Packard's announcement that it's combining its PC and printer divisions is meeting skepticism. Larry Dignan, editor-in-chief of ZDNet, had…

Marketing Innovation: The Unification Tool on a Grand Scale

14 years ago

The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry…

Innovation Storytelling

14 years ago

Creating new ideas is the first step to innovation, but it is not enough these days. Marketers need to generate…

Innovation Sighting: Task Unification with Fruit Labels

14 years ago

Scott Amron is an inventor with a knack for using the Task Unification pattern, one of five in Systematic Inventive…

The LAB: Innovating Twitter with S.I.T. (February 2012)

14 years ago

Twitter continues to evolve with some 220 million users tweeting collectively 250 million times a day. It is a vast…

What an Innovative Culture Looks Like

14 years ago

An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas. Leaders…

The Hidden Cost of Poor Innovation Execution

14 years ago

Executing and launching new products takes financial and human resources. But there is a hidden cost, one which often goes…