Netflix needs urgent change to stop the bleeding and rebuild its business model. It is running out of cash and…
Most people are surprised to hear that five simple patterns explain the majority of innovative products and services. Jacob Goldenberg…
Setting prices on new products and services is one of the most challenging roles in marketing. Pricing mistakes are costly,…
The best innovations arise by following the path of most resistance, not least resistance. As Amnon Levav at SIT writes,…
How do you know which SIT tool to use on your product? That is one of the most common questions…
This month's Academic Focus features Professor John Hauser and the highly-regarded team at MIT. Perhaps no other university in the…
DnaYou may be surprised to find many of your products and services conform to the five innovation patterns of Systematic…
Congratulations to the Columbia Business School for hosting the 2011 Social Enterprise Conference. Six hundred enlightened attendees witnessed a unique…
Great television commercials convey the right message in a creative way. They are memorable. The longer customers remember your commercial,…
Innovation methods are not just for inventing new products. Savvy marketers also apply structured innovation methods to the “big event”…