The power of the SIT method lies in the fact that inventors, for thousands of years, have embedded five simple…
It’s that time of year again for “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course…
At $3 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials…
The Centre for International Business and the International Economy at the University of Pavia is conducting a comprehensive study on…
Companies should avoid the temptation to brand their innovation program. While it seems like a great way to bring excitement…
Non-profit organizations need innovation every bit as much as for-profit firms. Some might argue they need it more because they…
Book publishing faces turbulent times. While the market is growing, key parts of the business model are coming apart at…
The Live Well Collaborative at the University of Cincinnati is an academic-industry innovation incubator for regionally, nationally and internationally prominent…
The athletic footwear market is maturing, so it will need sustained innovation to keep growing. "Performance footwear" emerged with the…
If you are like most people, you laugh at jokes at their very end, not the beginning. Why? Because jokes…