How do you create the most innovative TV commercials in the world? By using patterns embedded in other innovative commercials. …
This is from the AACSB (Association to Advance Collegiate Schools of Business) in its new report, Business Schools on an…
Task Unification is a hard working innovation tool. Task Unification assigns an additional task to an existing resource or component…
An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations and innovate more capably.…
Cannes Lions, the International Advertising Festival, is the world's only truly global meeting place for professionals in the communications industry.…
I just had the pleasure of hearing Mr. Seren Lund present at the PharmaBrand Summit in Monaco. He is the…
The role of brand manager may be the most difficult yet rewarding of all marketing jobs. It defines much of…
A survey from IBM's Institute for Business Value shows that CEOs value one leadership competency above all others - creativity.…
Many products are invented accidentally. Serendipity led to the microwave oven, corn flakes, Teflon®, penicillin, fireworks, Viagra®, chocolate chip cookies,…
Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects…