[et_pb_section bb_built=”1″][et_pb_row _builder_version=”3.0.65″][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n
It is safe to say that everyone is excited about the games, but have you heard about the new technological advancements on and off the field?<\/p>\n
Each of the following technologies are potential revenue boosters and, with proper implementation, have the potential to revolutionize both the event and the athlete\u00a0training process.<\/p>\n
Below, you will find a full cup worth of world-changing tech<\/strong> for you to marvel at while you watch your favorite teams battle it out on the field!<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”dashed” use_background_color_gradient=”on” background_color_gradient_start=”rgba(135,135,135,0.19)” background_color_gradient_end=”rgba(0,0,0,0.09)” background_color_gradient_direction=”1deg” use_border_color=”on” border_color=”#141414″ background_color_gradient_type=”radial” custom_padding=”10px|10px|10px|10px”]<\/p>\n Did you know SIT has more in common with the World Cup than you might think?<\/em> In 2010, SIT worked with Davivienda, a large financial leader in South America,<\/a>\u00a0on their digital marketing strategy. The project resulted in \u201cThe Correspondent Campaign,” which included the invention of a unique character who connected with the public through humor. During the 2010 World Cup, it was the most talked about marketing campaign and increased Davivienda\u2019s revenue by over $3M!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.65″ background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n Adidas, the sponsoring company for the World Cup, recently made some noise with its newly released smart ball. The innovative smart ball, coined the \u201cAdidas Telestar,\u201d comes preinstalled with an NFC chip that is connected to a mobile application. Connecting to the app allows users to monitor game results, view ball movement, and share with other users. This smart ball also measures kick power, speed, ball height reached, and more.<\/p>\n The battery life is one week or 2,000 kicks. It also comes with its own charging station.<\/p>\n With Adidas constantly exploring new innovative technologies, we can expect further product developments in the athletic department and fan experience in the years to come.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/06\/smartball-2.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” alt=”innovative technology” animation=”off” \/][et_pb_blurb _builder_version=”3.0.65″ url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n Source credit: Adidas<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/06\/photo_cred.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” alt=”innovative technology” animation=”off” \/][et_pb_blurb _builder_version=”3.0.65″ url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n Source credit: Skylz<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n <\/p>\n Want to practice your shots but are missing a training partner? Luckily, this training apparatus allows players to practice all shot types, including passes, free kicks, corner shots, and penalty kicks. The elastic band and rope can be attached to sandbags for longer range kicks, or to the player\u2019s body for ball-control practice. This device can also improve creative dribbling and juggling skills.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.0.65″][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n The ZEPP Play System measures player data during gameplay to generate statistics. This tiny 7-gram sensor is attached to the player’s shoe or shin guard and connects to a mobile app. The innovative sensor measures distance, speed, sprints, and success rate in scoring goals (as opposed to attempts). After completing the activity, you can review all your past and current stats in an organized database on the app.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/06\/zepp_photo_credit.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” alt=”innovative technology” animation=”off” \/][et_pb_blurb _builder_version=”3.0.65″ url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n Source credit: Zepp<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_3″][et_pb_image _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/06\/photo_cred__playertek.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation=”off” \/][et_pb_blurb _builder_version=”3.0.65″ url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n Source credit: Playertek<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_3″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n A new gadget stemming from an Indiegogo campaign and very similar to the ZEPP Play Sensor is the PlayerTek Vest.<\/p>\n This product works in a similar fashion to the ZEPP, but in a comfortable vest form! It can collect maximum speeds and location data, but it does not yet measure a player\u2019s cardiovascular rate.<\/p>\n For easy review post-training or post game, the app includes training tips and organized data. The device lasts seven hours per charge, which is perfect for a training day or several games back-to-back.<\/p>\n With new product development strategies, the PlayerTek Vest will surely continue to advance and transform from a classic innovation into an extraordinary one.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n This one is for those that love a good pub-based soccer viewing!<\/p>\n The creative masters at Norrlands Guld implemented an inventive solution that discourages phone use at bars. Instead of viewing live tweets on your phone, this innovative tech prints them directly on your beer\u2019s foam in the most pretentious color possible\u2026 gold.<\/p>\n The last World Cup was one of the world\u2019s highest tweeted events. This time, instead of hearing the phone buzzing (and potentially missing the action), why not keep the taps flowing and check out this innovative bartending technique?<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/06\/norrland-twitter-beer.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” alt=”innovative technology” animation=”off” \/][et_pb_blurb _builder_version=”3.0.65″ url_new_window=”off” use_icon=”off” use_circle=”off” use_circle_border=”off” icon_placement=”top” use_icon_font_size=”off” background_layout=”light” border_style=”solid” animation=”top”]<\/p>\n Source credit: Norrland’s Guld<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n *Disclaimer: This remarkable engineering feat is only available in Sweden. Hopefully, one day soon, we can all experience the joy of drinking a tweet.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n <\/p>\n New technological advancement means players and viewers can get even more out of their World Cup experience! Keep a look out during the next World Cup to see all this world-changing tech in action!<\/p>\n In the meantime, read about the coolest fashion tech wearables<\/a> and let us know which one you would sport.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" It is safe to say that everyone is excited about the…<\/p>\n","protected":false},"author":7,"featured_media":1190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" \u00a0<\/u><\/em><\/p> SIT\u2019s work within the World Cup<\/u><\/em><\/strong><\/p> Did you know SIT has more in common with the World Cup than you might think?<\/em> In 2010, <\/em>SIT worked with a large financial leader in South America, Davivienda<\/em><\/a>,<\/em> on their digital marketing strategy. The project resulted in \u201cThe Correspondent\u201d campaignm which included the invention of a unique character that connected with the public through humor. During the World Cup, it was the most talked about marketing campaign and increased Davivienda\u2019s revenue by over $3M!<\/em><\/p> \u00a0<\/u><\/em><\/p> \u00a0<\/p> It is safe to say that everyone is excited for the games, but have you heard about the new technological advances on and off the field?<\/p> Each of the following technologies are potential revenue boosters and with proper implementation have the potential to revolutionize both the event as well as the athletic training process.<\/p> \u00a0<\/p> Below, you will find a full Cup <\/strong>worth of World<\/strong>-changing tech for you to marvel at while you watch your favorite teams battle it out on the field.<\/p> \u00a0<\/p> Innovative technology #1. Adidas miCoach Smartball<\/strong><\/p> Adidas, the sponsoring company for the World Cup, recently made some noise with its newly released smart ball. The innovative smart ball coined the \u201cAdidas Telestar\u201d comes preinstalled with an NFC chip that is connected to a mobile application. Connecting to the app allows users to monitor game results, view ball movement, and share with other users. This smart ball also measures kick power, speed, ball height reached, and more.<\/p> The battery life is one week or 2,000 kicks. The smart ball also comes with its own charging station.<\/p> \u00a0<\/p> With Adidas constantly exploring new innovative technologies, we can expect further developments in the athletic department and fan experience in years to come.<\/p> \u00a0<\/p>Innovative Technology #1:\u00a0Adidas miCoach Smartball<\/strong><\/h2>\n
Innovative Technology #2: Training Apparatus – SKLZ (Skylz) STARKICK<\/strong><\/h2>\n
Innovative Technology #3:\u00a0ZEPP Play Soccer<\/strong><\/h2>\n
Innovative Technology #4:\u00a0PlayerTek Soccer Tracker – Vest \/ GPS<\/strong><\/h2>\n
Innovative Technology #5: Norrlands Guld – “Social Beer”<\/strong><\/h2>\n
What’s Next?<\/strong><\/h2>\n