[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Introduction” _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n
Companies are constantly trying to create something fresh and original, but where do they even start? A common go-to is good ole brainstorming<\/em>, but as we have repeatedly stressed<\/a>, this is not an effective way to ideate.\u00a0 That\u2019s when SIT steps in– making ideation more efficient and creative through proven, structured strategies and methods. By beginning with a thorough analysis of a company\u2019s existing products or services and then jointly applying our methodology, SIT\u2019s project outcomes are novel variations of existing products or services. Here are some new product development case studies that have resulted from SIT\u2019s ideation efforts and exemplify SIT\u2019s methodology in practice.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”3_4″][et_pb_text admin_label=”Nestea Heading” _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n On a scorching summer day, nothing is more refreshing than a nice, cold cup of iced tea. But what about in the winter time? How can a company that sells such summer treats like Nestea also boost sales during the colder months and gain an edge on competing companies such as Lipton, the leader in the industry?<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Nestea Logo” _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/10\/Nestea.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”center” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation=”off” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Nestea Text 1″ _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n Nestea\u2019s\u00ae usual approach of using market trends to develop new products was not generating enough revenue. Moreover, non-compete restrictions from a joint venture of their parent company, Coca-Cola\/Nestle, put further pressure on Nestea\u00ae to steer clear of soft drinks and hot beverages. Thus, Nestea\u00ae aimed to develop a new product that was unique in their own domain. They called in SIT to help innovate under these constraints.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_2″][et_pb_text admin_label=”Nestea Text 2″ _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n Applying SIT\u2019s attribute dependency tool,<\/a> which creates and dissolves dependencies between variables of a product, SIT was able to help Nestea reevaluate the relationship between changing seasons and beverages offered. Nestea\u2019s\u00ae team challenged the expectation that iced tea is only for the summer and launched a\u00a0line of iced tea for the winter. The team applied their existing strength in flavor innovation to ensure the development of a product that could accompany consumers\u2019 winter drinking habits\u2013a tea that can be consumed at room temperature or heated. Here, even though the product was not completely altered per say (after all, tea is still tea), the fixed idea of bottled tea only being served cold was shattered and replaced with a dynamic, interesting alternative that created a whole new \u201cready-to-drink tea\u201d product line.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_image admin_label=”Nestea Tea Image” _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/10\/Nestea-snuggle-e1539088331300.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”center” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation=”off” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”3_4″][et_pb_text admin_label=”AHAVA Heading” _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n As any beauty consumer will tell you, diligent skincare is the key to radiant confidence and glowing skin. AHAVA Laboratories is a world leader in mineral-based<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/10\/ahava.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation=”off” \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”AHAVA Text” _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n cosmetics\u2014their unique formulas, made of elements found only in the Dead Sea, are the foundation of millions of skincare routines. In a two-year partnership with SIT, AHAVA sought to further their enterprise by developing several new products.\u00a0Even though AHAVA had the power of the Dead Sea on their side, in a market saturated with hundreds of different creams and washes\u2014all claiming one secret ingredient or another\u2014AHAVA was looking to create something with a different \u201cwow\u201d factor.<\/p>\n Using SIT\u2019s thinking tool task unification<\/a>\u2014a way to assign an additional task to an existing resource\u2014AHAVA discovered a way to use the body\u2019s own moisture to melt active ingredients in the product upon application to the skin. \u00a0Usually, this process is achieved using water during the manufacturing process, which requires many resources and carries a heavy cost. However, using SIT\u2019s creative process led to the invention of the Gentle Body Exfoliator, which requires only the body\u2019s natural moisture. Because the Gentle Body Exfoliator is untreated, it has the additional benefit of a rough texture, which removes dead skin cells.\u00a0As the product interacts with the body\u2019s own moisture, it dissolves into the skin, nourishing it with Dead Sea minerals. Naturally soft, smooth, and radiant skin has never been achieved like this before.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”1_4″][et_pb_image _builder_version=”3.0.65″ src=”https:\/\/www.sitsite.com\/blog\/wp-content\/uploads\/2018\/10\/febreze-e1539092349970.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”left” always_center_on_mobile=”on” border_style=”solid” force_fullwidth=”off” animation=”off” \/][\/et_pb_column][et_pb_column type=”3_4″][et_pb_text admin_label=”Febreze Heading” _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n We\u2019re all familiar with Febreze\u2019s air fresheners\u2014one spray and you\u2019ve eliminated that stinky odor from your home or car. But how do you excite your customers when they\u2019ve grown accustomed to your product\u2019s smell and instead want something new and different?<\/p>\n SIT was brought in to create new products for the Febreze brand. Specifically, SIT focused on an already existing product, the Febreze wall plug-in, a product that plugs into the wall, emits an aroma, and whose influence can be so vast that it defines your home\u2019s scent.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Febreze Text” _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n By applying SIT\u2019s multiplication tool, which adds an additional component of a product and then alters it in some way, a novel idea emerged; why not have a plug-in device with not one tank but two separate tanks to hold the liquid perfume? In each of these tanks, there would be a separate scent. The benefits of this product were many\u2014the plug-in could switch between scents; it would be a novelty for users, and it could pulse out different smells at different time intervals. The outcome of SIT\u2019s project was an entirely new product, the Febreze pluggable that had two alternating scents. This product led P&G to nearly double their market share in the air freshener category.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Conclusion” _builder_version=”3.0.65″ background_layout=”light” text_orientation=”left” border_style=”solid”]<\/p>\n <\/p>\n Through the stories of Nestea, AHAVA, and Febreze, we see three examples of successful innovation that not only changed the game but revolutionized their industries. Instead of brainstorming or simply following the trends of others, each company applied SIT methodology to turn their constraints into advantages, innovating and creating something unique in the process.<\/p>\n Visit the case studies<\/a> section of our website to learn about more ways that SIT has helped companies with new product development and various challenges.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Companies are constantly trying to create something…<\/p>\n","protected":false},"author":1,"featured_media":1505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" Companies are constantly trying to create something fresh and original, but where do they even start? A common go-to is good ole brainstorming<\/em>, but as we have repeatedly stressed<\/a>, this is not an effective way to ideate.\u00a0 That\u2019s when SIT steps in-- making ideation more efficient and creative through proven, structured strategies and methods. By beginning with a thorough analysis of a company\u2019s existing products or services and then jointly applying our methodology, SIT\u2019s projects\u2019 outcomes are novel variations of existing products or services. Here are some new product development case studies that have resulted from SIT\u2019s ideation efforts and exemplify SIT\u2019s methodology in practice.<\/p> On a scorching summer day, nothing is more refreshing than a nice, cold cup of iced tea. But what about in the winter time? How can a company that sells such summer treats like Nestea also boost sales during the colder months and gain an edge on competing companies such as Lipton, the leader in the industry?<\/p> Nestea\u2019s\u00ae usual approach of using market trends to develop new products was not generating enough revenue. Moreover, non-compete restrictions from a joint venture of their parent company, Coca-Cola\/Nestle, put further pressure on Nestea\u00ae to steer clear of soft drinks and hot beverages. Thus, Nestea\u00ae aimed to develop a new product that was unique in their own domain. They called in SIT to help innovate under these constraints.<\/p> Applying SIT\u2019s attribute dependency tool,<\/a> which creates and dissolves dependencies between variables of a product, SIT was able to help Nestea reevaluate the relationship between changing seasons and beverages offered. Nestea\u2019s\u00ae team challenged the expectation that iced tea is only for the summer and launched a\u00a0line of iced tea for the winter. The team applied their existing strength in flavor innovation to ensure the development of a product that could accompany consumers\u2019 winter drinking habits\u2013a tea that can be consumed at room temperature or heated. Here, even though the product was not completely altered per say (after all, tea is still tea), the fixed idea of bottled tea only being served cold was shattered and replaced with a dynamic, interesting alternative that created a whole new \u201cready-to-drink tea\u201d product line.<\/p> As any beauty consumer will tell you, diligent skincare is the key to radiant confidence and glowing skin. AHAVA Laboratories is a world leader in mineral-based cosmetics\u2014their unique formulas, made of elements found only in the Dead Sea, are the foundation of millions of skincare routines. In a two-year partnership with SIT, AHAVA sought to further their enterprise by developing several new products.\u00a0Even though AHAVA had the power of the Dead Sea on their side, in a market saturated with hundreds of different creams and washes\u2014all claiming one secret ingredient or another\u2014AHAVA was looking to create something with a different \u201cwow\u201d factor.<\/p>Not Just a Summer Drink<\/strong><\/h2>\n
Achieve Naturally<\/em> Soft & Radiant Skin<\/strong><\/h2>\n
Which Scents Define Your Home?<\/strong><\/h2>\n
Turning Constraints into Advantages<\/strong><\/h2>\n
Not Just a Summer Drink<\/strong><\/h2>
Achieve Naturally<\/em> Soft & Radiant Skin<\/strong><\/h2>